Top 10 FREE Traffic Tactics

#1 FREE Traffic Tactic:  “SHOCKER!”

John Reese said it was,
“The King of the Internet”.

I’ve been doing it for at least the last 15 years.

AND Jack Humphrey says, “It’s the only sure way
(the only legitimate way in the eyes of search
engines) to quickly bring traffic to your site”.

What is it?

What is the #1 Totally Free Traffic Tactic of ALL-TIME?

Well…

– Even though it’s free, it’s more effective
than almost every form of paid publicity.

– It’s a way to get in front of hundreds of 1000s
of people that you would never be able to get in
front of at all…and you can do it for free.

– It’s an excellent way to brand yourself,
become recognized as the leading expert
on your topic, and build hundreds
of high-quality in-bound links.

– You could not pay for this kind of exposure,
or if you could, it would be very expensive.

– AND if you do it right, you’ll have hundreds
of other marketers actively working to flood
your website with their own quality traffic.
Do you know what it is?

[Keep reading…it’s not what you think!]
Is it building an Affiliate Program?

No, that’s the #6 Free Traffic Tactic of ALL-TIME.

Is it Search Engine Optimization?

Are you kidding me…SEO didn’t even make the list.

What about Viral Marketing or Email Marketing or JVs?

Nope…those are #2, #3 and #9.

So THEN…

What is the #1 Totally Free
Traffic Tactic of ALL-TIME?
Article Marketing
The fact is that people come online looking for answers to
questions and solutions to their problems. Even those who
come online just before making a major purchase often do
their research online.

So if you’re the person who’s giving them the information
they’re looking for, if you;re the person solving the problem
they have…they are going to find your website.

And when they do…you’re going to have all the extremely
high-quality visitors you ever need.

Article Marketing takes different forms and has been called
different things but this is one tactic that almost every top web
marketer and almost every top niche expert used to get started
and still produces a significant amount of their traffic.

But – like most traffic tactics, there’s a right way and a wrong
way to do it effectively…and most of what you hear online about
article marketing is, well, questionable at best.

For example, most people talk about the concept of writing in
an “Advertorial” format…

But we strongly caution against writing articles that are
simply a thinly-veiled ad…instead opt for using real, high-quality
content that people want to read but also content that at the
very same time leads the reader to naturally take a specific action by
the time they finish reading the piece.

A natural “next step” if you will.

To do this we recommend using the P-A-S Formula for your
article.

P – problem

A – Agitate

R – Solution.

This is the exact strategy we use to write articles
that generate millions of high-quality visitors every year.

So, in your article you will…

1) Describe a problem

2) Point out in excruciating detail why it really is a problem that
your reader is going to suffer immensely from unless he does
something about it

3) In an extremely subtle , but totally clearly way…point out
that the perfect solution to their problem is acting now to get
your product.

Then finally…

4) Issue a call to action actually telling them to visit your website
or email your autoresponder.

You usually issue the call to action in your resource box, although
if you are creative, you can also put it in the body of your articles.

Many article directories and publishers will NOT publish your
article if it contains too many links in the body of the article. That’s
where you need to get creative.

The links need to feel natural in the body of the article. They
need to be an element that if they were left out would somehow
make the article feel less complete.

Articles can be a very powerful traffic and sales magnet, but if
they are not quality articles, they will likely backfire. Even if the
poor quality articles succeed in attracting more traffic, if they
disappoint your visitor, what have you accomplished other than
using up your bandwidth and turning off a potential future
customer.

Writing and publishing articles does not mean that you have to
do all of the writing yourself.

Since you can’t be an expert on every topic, other options
for creating articles are to find and re-write “PLR” or Private
Label Rights articles or to simply hirer a ghostwriter to do it for
you.

You can also use Tactic #4 – totally free public domain content.

Now – you’ve probably heard some bad things about PLR content.

The truth is PLR – or private label rights content is actually a
great resource.

They are usually well written, well researched, high-quality pieces.

BUT The problem comes with how people use them – not with the
articles themselves. People think they are a final product.

People think they can buy a bundle of 100 or 1000 articles
someone else wrote for $10 and then put them all on their site

And presto – they’ve got content.

BUT – that’s not ever going to work.

In fact – when that’s just…well… it doesn’t make any sense at all.

PLR articles are a starting point, not an ending point.

They are like an encyclopedia entry…they are the first draft – or
not even that – a first piece of research.

What you need to do is, read it, understand it, maybe do a few
google searches, maybe look on wikipedia and a few blogs for
more info about the topic.

Research it – understand it – think about it…

And then re-write it.

Write a new article, based on the original PLR content in your
OWN Words adding your own thoughts and ideas and feelings
to the mix.

It is at that point that the article then becomes your own and
thereby a useful, relevant, high-quality article you can use for
your marketing.

Don’t simply regurgitate.

Research, understand – think – and write.

It really is quite simple.

One thing that HAS changed in recent years is that in many
niches there are so many articles being written that you need
to write MORE articles just to be noticed and heard.

In the past you could write 4 or 5 and be considered the expert
on the topic.

Now you may need to write 10-20 articles and get them
published just to attract an audience and to rank well in the
search engines for your target keywords.

So, plan on churning out a series of articles on your topic.

Just like we talked about adding articles to your site – you need to
create a plan – a steady course of action, and do it, on a regular,
consistent basis.

Plan it out – schedule it in – and then do it.

After you write the articles, you need to get them in circulation.

Of course you can post them on your sites, blogs, etc., but
your goal is also to stand in front of OTHER PEOPLE’S
TRAFFIC.

That means getting them to publish your articles on their
websites, and in their ebooks, newsletters, article directories and
even physical books. Yes, if you produce materials good
enough, you will eventually have people asking for
permission to publish your articles in their print books!
In fact, I’ve been featured in no less than 3 #1 best selling
books in just the last 2 years alone for my content.

Now, you can manually submit your articles to top directories
in your niche.

And if your articles are good enough, you’ll eventually have
websites setting up entire sections devoted to your work, and
you’ll have publishers actually request whole series of your work.

At that point, you will have others ACTIVELY working to send
you a flood of traffic.

So that’s a great way to go.

But here’s a great way to short cut the process – use a paid
article submission service.

There are a couple places where investing a few extra bucks
can produce a major increase in traffic and sales…and this
is certainly one of them.

They will save you a lot of time and to give you a significantly
larger amount of exposure than you can possibly get from
manual submissions.

If submission services are not for you, then I do recommend
using article submission software.

There is a ton of it available both inexpensively and free.
Any of this software can get the job done.

With article submission software, you will have to program
the software and you will have to manually register at many
of the websites before they will accept your articles. The good
thing is that for many of the sites, you’ll just register once,
and then you can submit your articles for YEARS.

But there are a couple things you need to be careful of
with both manual submissions and submission software:

Snags that make this manual and software submissions a little
more difficult.

But take comfort in knowing that many of your competitors are
too lazy to take the extra step necessary to use this tactic
effectively.
They’re out looking for easier methods which often don’t exist.

So, you put in the effort up-front, then reap the rewards long-term.

A year or two, you’ll look behind you expecting to see those lazy
competitors and they won’t be there.

If you turn around and backtrack you might find them, but
probably not.

Because you got the to 10 Totally Free Traffic Tactics –
and now they are eating your dust.

So there you go there’s the #1 totally free traffic tactic of all time.
– Article Marketing

A Note about FREE Traffic:

Most newbies & “Bootstrap Entrepreneurs” are infatuated with
FREE traffic methods, but there are 2 considerations that you
must keep in mind:

#1:  Nothing is truly “FREE” — you spend some form of currency,
and usually that is your time.  Most free tactics can take up a bunch
of your time, with little ROI (Return on that Investment)

#2:  Dependable, Predictable & Scalable

Every single million dollar earner I know
online uses dependable, predictable & scalable
PAID traffic methods – –

and this one I show you in the video here is
hands down the biggest, fastest & cheapest
source that exists, guaranteed.

Here is how to own your traffic source.

 

#2 FREE Traffic Tactic:  “The Perfect Traffic Tactic”

The perfect traffic tactic doesn’t require
constant involvement. Instead it will enable
you to quickly dominate any niche by providing
an ever increasing stream of traffic, generating
thousands of new visitors every month with
no further action by you.

The perfect traffic tactic pre-sells visitors,
driving a never ending stream of highly-targeted,
ready-to-buy customers directly to your site.

And the perfect traffic tactic will actually
increase your conversion rate!

So is the Perfect Tactic ?

Well…Trafficology.com has brought you 10 years of great web
traffic tips, techniques and tutorials, and the
closest thing to the perfect plug-and-play
free traffic generator we’ve ever found is a
well planned viral marketing campaign.

Let’s just call it:

“The Ultimate Way to Create an Unstoppable
Flood of Absolutely Free, Highly-Targeted
Traffic to Any Website…Automatically

————————————
So…What is Viral Marketing?
————————————

Viral Marketing is simply nothing more than
digital word-of-mouth advertising. It’s just
an easy way to spread your marketing message
from person-to-person using the web.

It is called Viral, because each person
who gets your message then passes it on
to someone new; similar to how a flu virus
passes from person-to-person.

————————————
Why Should I Use Viral Marketing?
————————————

You should create your own viral marketing
campaign because no other traffic creation
technique combines the ease and effectiveness
of viral marketing at such a low-cost, and
still produces high-quality traffic.

It’s the ultimate free traffic creation method.

Crafting a truly viral message will result
in a self perpetuating, never-ending traffic
creation tool that will drive tightly targeted
visitors to your site forever…without you ever
having to lift a single finger again.

But the best part is viral traffic grows exponentially!

An effective viral marketing message is not passed
from just one person to the next. Instead each person
tells a few people, who in turn tell a few more
people each…and so on.

Finally, thousands of people who you don’t even
know are passing it on to the people they know.

It’s so powerful, you couldn’t even stop it if you wanted to!

————————————
How Can I use Viral Marketing?
————————————

Well there’s actually a very specific
science behind creating an effective
Viral Marketing campaign.

And in practice, there are actually dozens
of great ways to create traffic virally.

BUT FREE Traffic Tactic #2 is not just “Viral Marketing.”
It’s a specifc step-by-step method for creating highly profitable
viral eBooks.

But before we get to that…let’s do a quick review of the
fundamentals of viral marketing:

No viral traffic tactic can be effective until you have a firm
understanding of the fundamentals…

If you don’t recall, I talked about each of these elements in-depth
when discussing Free Traffic Tactic #8 – so if you need more
than a quick refresher on these, make sure to review lesson #8.

The 5 basic elements to every successful viral marketing
campaign are…

1. A Superior Quality Product at a Fair Price
2. A Compelling, Memorable Viral Message
3. An Easy Way to Spread your Viral Message
4. An Incentive to Spread your Viral Message
5. A Profitable Way to Monetize Viral Traffic

In all of the niches that we apply this technique from internet
marketing, to cooking, to hobbies and health related topics,
this technique generates an absolute flood of both traffic and
sales.

The technique is no more complicated than noticing a problem
and then writing a short report on how to solve that problem.
Then sell that short report giving anyone who buys it
permission to resell the report keeping most or all of the sales
price.

Now…this may be totally different than what most other
“Top Marketers” have told you about viral eBooks

But make no mistake about it…if it’s a ton of high-quality traffic
that you’re after, then this is the way to do it.

Let me repeat…

You –

– Identify a problem in your niche
– write a short report that solves that problem
– then sell that report, giving anyone who buys it permission to
resell it and keep all or most of the profits.

BUT – How does something that you sell go viral?

The fact is, and this may seem counter intuitive, but paid
ebooks actually go viral much faster and stronger than
free ebooks.

You see…even the very best free Viral eBooks struggle to gain
momentum, the average recipient shares even a great Viral
eBook with just 2-3 other people.

How is this possible?

Because with free eBooks, most people never do anything
with them…some pass them on to 100’s…but most people
never share them with another person.

But people are much more likely to put in the effort necessary
to get your eBook in the hands of other people if you allow them
to sell it and make a profit.

People are just too busy to spend their time with most eBooks, but
once it becomes an enterprise -then people pull out all the stops –
SEO, PPC, social media marketing, email marketing – the works.

You’d be amazed at all the creative ways your ebook will
get passed on by people you give the resell rights too.

And, because they actually made the decision to purchase
the product instead of getting it for free, they hold the book
itself in higher regard…automatically warranting more attention,
immediately having more value than all the free stuff
sitting somewhere on their desktop or in their email account
waiting to be read.

AND – quite frankly – getting someone to take time out to
actually read your book is the first big hurdle to going viral –
no one will know how great your eBook is until they read it –
so this strategy solves both the incentive and the
consumption problems of viral marketing quite nicely.

In fact, using this method people are 20 times as likely to spread
your eBook to other people, when compared to a typical viral
ebook…and when they do, on average, they sell it to more than
20 other people.

They are 20 times more likely to pass it on – and when they do,
they pass it on to 10 times as many people – that’s a 200 times
improvement over traditional viral eBook campaigns.

AND – they generate immediate revenue – immediate upfront
revenue that can be used as seed money to jumpstart a viral
campaign.

AND – while all that is amazing, it’s not even the best part.

The best part is – this strategy generates customers, not
prospects.

The people who read your book are people who bought it.

And someone who has actually pulled out their credit card to buy
something — buy something on your topic – buy something that
you wrote.

This is the HIGHEST quality of traffic you could ever get.

These are the type of people that TOP marketers salivate for….and
now your site will be flooded with them…proven buyers of
products in your niche, who want more of what you have to sell.

It’s hard to get any better than that.

The 3 Keys

So what are the keys to making this work – to making these
eBooks go super-viral?

Well – there are 3 of them.

(1) You have to pick the right topic

(2) You have to sell it at the right price

(3) it really helps if you have the right software to help you.

THE SOFTWARE –

Now…you don’t absolutely, need the software, because we explain how to
do it without the software too, but having the right tool for the
situation is extremely useful

And the tool I recommend is Rapid Action Profits Script.

What it does is first of all, helps you avoid many of the
problems that could derail your viral marketing campaign and
cause paypal to seize all the money you made from it — and
you don’t want that.

But it also helps you do a lot of important marketing things that
competing scripts don’t — like giving affiliates the ability to
sell your eBook…and pay them 100% of the profit upfront,
immediately, directly into their paypal account.

There are also some nice split testing and reporting features of
the rapid action profits script that enable you to super charge this
tactic.

But again…the scripts are optional – you can absolutely create a
ton of traffic with viral eBooks without them.

That’s how to flood your site with extremely high-quality traffic
using Viral eBooks.

Next up, I’m going to teach you the #1 free traffic tactic of all time…

John Reese said it was,
“The King of the Internet”.

I’ve been doing it for at least the last 15 years.

AND Jack Humphrey says, “It’s the only sure way
(the only legitimate way in the eyes of search
engines) to quickly bring traffic to your site”.

What is it?

COMING NEXT

A Note about FREE Traffic:

Most newbies & “Bootstrap Entrepreneurs” are infatuated with
FREE traffic methods, but there are 2 considerations that you
must keep in mind:

#1:  Nothing is truly “FREE” — you spend some form of currency,
and usually that is your time.  Most free tactics can take up a bunch
of your time, with little ROI (Return on that Investment)

#2:  Dependable, Predictable & Scalable

Every single million dollar earner I know
online uses dependable, predictable & scalable
PAID traffic methods – –

and this one I show you in the video here is
hands down the biggest, fastest & cheapest
source that exists, guaranteed.

Here is how to own your traffic source.

#3 FREE Traffic Tactic:  “Email ATM”

Have you ever needed money…and needed it quickly?

Maybe you got an unexpected bill in the mail.

Maybe you or someone you love needed special
(aka expensive) medical treatment.

Or maybe you just wanted to help others in their
time of need…not for yourself…just to do your
part in a time of natural disaster or cause you believe in.

No matter the reason, either it’s happened to you,
or it’s going to happen to you sometime very soon.

Emergencies, Tragedies, and unexpected events
are what life brings…it’s inevitable.

AND no, money can’t fix everything.

BUT it sure can help…and not having enough
money can make thing worse…a lot worse.

But what if you never had to worry about money.

What if you had the almost magical power
to create money on demand.

What if you had the ability to sit down at your
computer, write an email, and have thousands of
dollars suddenly appear your bank account.

Not a loan.

Not a gift.

Pure Profits.

What if you had the ability to automatically
make more profit anytime you needed to?

Or, just anytime you wanted too??

The fact is, Email Marketing has an amazing
power that no other traffic tactic has…

Email Marketing Creates Traffic On-Demand.

And not just any kind of traffic.

Email newsletters create extreme high-quality traffic.

They create traffic that is ready to buy
the exact product you recommend right now.

It’s been said by many great marketers that
the most valuable asset online is your list.

BUT – an email list on its own is no good.

What really matters, where the real value lies,
is in the relationship you built up over time
with each person on your email list.

AND that’s exactly what your newsletter does.

Your newsletter helps build a special bond
between you and your readers. They come to
expect emails from you, and you find great
ways to inform, entertain and solve the
problems they experience in daily life.

No…it’s not as easy as blogging.

But this one single tactic can easily up an extra
$100,000 in your pocket every single year.

AND your email newsletter has another magic power.

It enhances and multiplies the results of all
your other online marketing tactics.

When you write a blog post…send a message to your
list teasing and telling them all about it.

When you post a video to YouTUBE…
send an email to your list.

When you want to get more friends on Facebook

or Linked-In…send an email to your list.

When you want to recruit more affiliates or
hire new employees…send an email to your list.

When you launch your viral marketing
campaign…send an email to your list.

I think you get the point.

By having a well written, regularly published
email newsletter, you keep your email list warm
and ready to assist you anytime, with anything
you need…at a moment’s notice.

Many claim email is dead.

They are wrong.

Dead wrong!

Email Newsletters are the foundation
of every great web marketing business.

And they are the very first thing I recommend
every website owner put in place.

Yes, blogs, RSS, social networks and bookmarks are
cool…but the profit pulling power of “new media”
pales in comparison to the awesome ability email
newsletters have to literally flood your website
with highly-targeted buyers.

“Using Email Newsletters to Bring Visitors Back”.

So then – the natural next question becomes – how do I
get people to join my newsletter.

So how do you do that?

Simple – just ask them.

Ask every visitor to your website…

Ask every customer you have…

Even ask people on other people’s site’s…

AND when asking them – make them an offer so good, so
powerful that only someone not interested in your topic at all
would refuse.

Give them a free gift.

Sell them on how extremely valuable your content is.

Have an extremely compelling call to action.

You need to work just as hard to sell people on joining your list
as you would to sell them on buying a $100 product because
that’s just how valuable they are to you.

Once you know how to create traffic on demand, every
new subscriber on your list will be worth $100’s or even
1000’s of dollar per year.

This tiny step, getting people to join your email list is an
extremely critical piece of your overall online success.

So don’t skim on time, money or effort. Your opt-in process
should be the focal point of your online marketing.

In fact – many top marketers don’t even let people view a
single other page of their site until after they’ve subscribed
to their email list.

They reason that –

1) if they don’t they’ll never have a sufficient opportunity to
build a bond with the prospect, to follow up with them
and to bring them back to their site again and again.

(2) And believe that, if I can’t even sell them on opting in
to get some extremely valuable content for free – then I’m
not going to be able to sell them on anything.

I can’t say I disagree with either of those two statements.

Then what?

The next step to creating traffic on demand is..

Once a hot-highly targeted prospect has joined your
list, you need to maintain top of mind awareness by keeping
in regular contact with them.

Don’t let your hot prospects get cold –

A cold list is a dead list –

It may be hard to believe – but the truth is, most web marketers
don’t email their list nearly enough.

The average marketer mails their list once a week.

And if you’re not mailing your list at least once a week, it’s
getting cold.

But that’s just the average…the minimum…

Successful email marketers mail their list several times a week –

AND the most successful email marketers mail their list
every day.

BUT – not with just straight sales pitches everyday – that will
burn-out your list.

And…The only thing worse than a cold list is a burnt list…

People didn’t sign up because they wanted to receive your ads-
they wanted answers, content, information – so that’s what you
need to give them.

What you want to do is email them high-quality content,
information that is interesting, relevant and useful to them –
and do it frequently.

Remember – the purpose of your email list is to build up a bond –
to position yourself as the expect, gain their trust and to ingrain in
their mind that you’re the one they should turn to for high-quality
goods and services in your niche.

— BUT don’t make the mistake of being a free content provider.

Just as bad as burning your list is drowning your list with free info.

You MUST train them to buy.  You must always reinforce the
extremely high value of both info and services you provide.

Therefore, in every single message you send, you should always
have a call to action of some kind – ALWAYS.

Even if it’s just the PS.

Even if it’s just an affiliate link to some related product or service.

Even if it’s just to another page on your site that gives more info
and then sells people from there.

EVERY message without fail must have a link and a call to action.

Yes – some people, the people who are looking for just free info,
they will unsubscribe.

But, the truth is, those people were never going to buy anyway.
Those aren’t the people who are going to help you create profits
on demand.

If you provide high-quality, valuable info for free – then you
should never shy away from telling people that, if they want
more, here’s where they can go to buy more.

People understand that.

People appreciate that.

And that’s how you create an unlimited amount of traffic and
profits on demand.

NEXT UP, I’m going to teach you what many of the world’s
best marketers call “The Perfect Traffic Tactic.”

It’s close – but it’s not….it’s only the #2 Totally Free Traffic
Tactic of All Time.

A Note about FREE Traffic:

Most newbies & “Bootstrap Entrepreneurs” are infatuated with
FREE traffic methods, but there are 2 considerations that you
must keep in mind:

#1:  Nothing is truly “FREE” — you spend some form of currency,
and usually that is your time.  Most free tactics can take up a bunch
of your time, with little ROI (Return on that Investment)

#2:  Dependable, Predictable & Scalable

Every single million dollar earner I know
online uses dependable, predictable & scalable
PAID traffic methods – –

and this one I show you in the video here is
hands down the biggest, fastest & cheapest
source that exists, guaranteed.

Here is how to own your traffic source.

 

#4 FREE Traffic Tactic:  “Content King”

In this lesson we are focusing on Totally Free Traffic Tactic #4:
Creating Top-Quality Content – and becoming the Content King
of Your Own Niche

Whoever said, “Content is King” was a genius.

Top quality content creates top quality traffic – Period.

Forget about SEO tricks, instead simply focus on adding
more and more high-quality content to your site and
(assuming you know how to do keyword research)
you’ll have all the traffic you’ll ever need.

– Good content attracts the search engines.

– Good content attracts one-way inbound links.

– Good content attracts blog posts, bookmarks and publicity.

– Good content attracts real visitors.

So then, the million dollar question is:
“Where does all this content come from?”

Well, you could write it.

And you could buy it.

But there’s also another awesome way.

You could use totally free very high-quality
Public Domain Content on your site instead.

There are reams and reams and Gigabytes upon Gigabytes
of totally free content out there on every topic imaginable
ready for you to use.

You can take almost any public domain work, break it
into pieces and then post it on your website to attract
search engine traffic. You can also use that content to
create mini-courses or autoresponders and more!

You can use the content as-is for free.

You can modify it to create a “derivative work”
you can then copyright and sell.

You can even create an audio version or
video presentations…all without ever having
to write a single word of your own.

Yes, $10 Articles, Reprint-Rights and PLR get all the attention.

They are the “Rock-Stars” of the web content world.

But if it’s traffic you’re after (and we are) then what you really
need to focus in on is Public Domain Content.

If “money loves speed” then “traffic loves content.”

And the faster you can put up more high-quality content on
your site, the more high-quality traffic you’ll get.

 

And here’s one of the most unknown web traffic facts –

A full 70-80 percent of all web traffic comes from direct visits.

Either from people who typed in the url or clicked on their web
browser bookmark.

Staggering.

But when you really think about it – you know it’s true.

Do it with me right now…

In your mind right now think about the first 10 sites you visited
today – and the ones you visited yesterday, and the ones you
visited earlier this week.

I bet you find that 7 out of the 10 sites you visited today were the
same ones you visited yesterday.

Sites like – msn, espn, facebook – then maybe a favorite blog
or recipe site or heath site

Your list of sites may vary slightly from the ones I just listed,
but you get the point

They are sites we go directly to on a daily basis – day after day.

But why?

Because – because they are the Kings of Content

We visit these sites daily because they have fresh, updated
content that we’re interested in, content that keeps us coming
back again and again and again.

And when you become the content king in your niche, your
visitors are going to come back again and again and again.

And they are going to link to your site.

And they are going to recommend your site to other people
interested in the same niche.

And the search engines are going to find you and index your
pages and rank you favorably.

So what’s the secret?

What’s the magic formula?

The truth is, becoming the content king of your niche is actually a
lot easier than you probably realize

All it takes is a little bit of discipline and a realistic plan for
consistently adding fresh new content to your website.

Again, this may sound overly simple, but trust me – this is how you
become the King of Content in your niche.

And actually it doesn’t really matter how much content you add
at a time.

What is important is that you do it, and that you do it consistently.

That you develop a plan for adding a couple new articles, blog
posts or videos to your site every week.

And then you follow that plan, without fail.

Set aside an hour every Monday, Wednesday andFriday.

Or if that’s too much – try every Tuesday-Thursday.

Or if that’s too much, try just once a week.

Whatever you think is realistic for you, write it down, schedule it in
and do it.

Why?

Why bother if you’re only going to do it so little?

How is it possible to become the content king by adding as little
as one article a week?

It comes through the compounding power of traffic generation.

I’m sure you know about the compounding power of investing.

The more you put in, and the earlier you put it in, the more you’ll
have — but not only will you have more, it will compound and build
upon itself, creating much more than you put in.

When it comes to content, Web traffic is much the same way.

But instead of earning interest, you earn repeat visits from visitors
coming back to read more and more content on your site again
and again.

And the more content you have, and the earlier you get it up, the
more repeat visits you’ll earn.

But it starts by starting right now, and putting aside a little bit of
time each week to add more.

Think about it — if you started right now….and do just one article or
blog post just once a week – then in 6 months from now you’ll have
26 new pieces of content on your site.

26 new articles,

26 new things for the search engines to index and rank.

26 new things for people to link to

26 new things for people to read and comeback again to read
more.

I’ll bet that probably nearly 20 more pages than you added all
of last year and probably the year before too.

And that’s just the new content you’ll add in the next 6 months.

In a year from now, by adding just 1 article a week, you’ll have
added over 50 new pages of top quality content.

AND – if instead of once a week, if you add a new page to your
site every Mon-Wed-Fri then that’s 156 new pages on your site
in just one year from now.

That’s more pages than 95% of every other site on the web
and probably double or triple the content than 99-100%
of every other site in your niche.

That’s how you can become the Content King in your niche
in as little as 1-hour a week.

And here’s the thing – once you have the content written, there
are dozens of other ways you can repurpose that content to
create even more traffic

We’re talking blog posts, article syndication, email marketing,
creating web videos for sites like youtube and tubemogle.

You can bundle them together into a PDF eBook and use viral
marketing tactics.

You can re-write them and add it to social sites.

You can put them into an autoresponder series

AND – when you post your top quality content on your blog,
readers will naturally add their own comments, generating even
more fresh content for your site.

All those versions of repurposed content – literally multiple the
traffic generation power of the original article – so instead of just
having 1 new piece of content a week, by repurposing it, you
now have the power of 4 or 5 different pieces of content, without
having to write anything

BUT – you can’t just add any random old piece of content.
It needs to be high-quality content.

Content that is relevant to topic of your site.

Content that people in your niche want to read.
So, where does all this top quality content come from? That is
the million dollar question isn’t it.

We talked with web traffic expert John Reese
about the only 3 ways to create content.

(1) You can write it yourself – which is a fantastic idea – and always
something I recommend as your first option.

(2) Or you could buy it – meaning pay someone to write it for
you and this is a tactic I personally use extremely effectively
but you have to be careful, stay away from $5 dollar articles.
You want top quality content and this is one area where you get
what you pay for.

For us, paying for articles is a great deal, because then we can
focus our time on marketing, and as a result, those articles generate
much more traffic and profits than we paid for them.

But there’s a third even better way to add a ton of high-quality
content to your site, almost instantly.

You can borrow it. from public domain works.

The secret to becoming the content king of your own niche is…

Creating a plan – a realistic plan for consistently adding fresh
new content to your site very every single week.

Plan it out – Schedule it in and then just do it.

Discipline yourself to add at least 1 new piece of content each
and every single week.

Do that and before you know it, you’re site will be flooded with
search engine traffic, people linking to your site and repeat traffic.

Next up, I’m going to teach you how to create traffic and
profits on demand.

Have you ever needed money…and needed it quickly?

Maybe you got an unexpected bill in the mail.

Maybe you or someone you love needed special
(aka expensive) medical treatment.

Or maybe you just wanted to help others in their
time of need…not for yourself…just to do your
part in a time of natural disaster or tragedy.

No matter the reason, either it’s happened to you,
or it’s going to happen to you sometime very soon.

Emergencies, tragedies, and unexpected events
are what life brings…it’s inevitable.

AND no, money can’t fix everything.

BUT it sure can help…and not having enough
money can make thing worse…a lot worse.

But what if you never had to worry about money?

What if you had the almost magical power
to create money on demand.

What if you had the ability to sit down at your
computer…do 1 simple thing… and have thousands of
dollars suddenly appear your bank account.

Not a loan.

Not a gift.

Pure Profits.

What if you had the ability to automatically
make more profit anytime you needed to?

Or, just anytime you wanted too??

COMING UP NEXT!

A Note about FREE Traffic:

Most newbies & “Bootstrap Entrepreneurs” are infatuated with
FREE traffic methods, but there are 2 considerations that you
must keep in mind:

#1:  Nothing is truly “FREE” — you spend some form of currency,
and usually that is your time.  Most free tactics can take up a bunch
of your time, with little ROI (Return on that Investment)

#2:  Dependable, Predictable & Scalable

Every single million dollar earner I know
online uses dependable, predictable & scalable
PAID traffic methods – –

and this one I show you in the video here is
hands down the biggest, fastest & cheapest
source that exists, guaranteed.

Here is how to own your traffic source.

 

#5 FREE Traffic Tactic:  “Recycled Traffic”

One of the biggest insider secrets in the world of web traffic is…

The fact is we’re not actually creating traffic at all.

The term “creating traffic” is a misnomer.

What we are really doing is finding out where
the traffic already is and then re-directing to
the places we want it to be.

AND one of the very best places to find
the traffic we want is on our own website.

“What…on my own website?”, you say.

YES! Absolutely, on your own website.

And, when you think about it, it really is just plain common
sense.

People already on one page of your site are significantly more
likely to visit a second page of your site than someone who
hasn’t even found your site yet.

So, it’s much easier to get that second click, than get another
first-time visitor.

The same is true with customers…

People who already made 1 purchase from you are significantly
more likely to buy another product than someone who has never
made a purchase at all.

Just as it’s easier to get second click…it’s also much easier to get
a second sale.

People who are already on your site are the most targeted,
highest quality type of traffic you could ever find.

AND – right now (right when they’ve just opted-in or made a
purchase) is the exact right time to present
another offer or show them another page.

Mark Joyner calls this the “Buying Loop”.

Joe Vitale calls it a “Buying Trance”.

I just call it an absolutely great source
of extremely profitable web traffic.

You never want to close the “Buying Loop”.

You always want to continually feed great deals
to visitors who are in a “Buying Trance”.

It doesn’t cost you anything, they are already there.
So every extra purchase they make is pure profit.

Bottom line is, as Willie Crawford says:

“Always, Always, Always, Give
Them Somewhere Else To Go!”

If you don’t – someone else will.

Traffic tactic #5 gives you the power to take 100 visitors, and
literally turn them into 1000.

Or take 1000 visitors and turn them into 10,000 visitors.

With absolutely no extra cost.

And with little, if any extra work at all.

It truly is amazing…

 

Imagine if you give people on someone else’s site somewhere else to go.

Think about it.

Almost every single website on the internet makes the mistake
of “closing the loop” somewhere.

A few sites, those of top web marketers, are very good at keeping
the loop open

Sites like…

– GoDaddy or Amazon

And what else do those sites have in common? At the exact same
time they both make a lot more money from each
visitor, and their customers literally love them for it.

BUT most websites are extremely bad at this…most websites
simply drop the ball and inadvertently close the loop.

They leave hundreds or even thousands of dollars on the
table every single time a visitor is finished and then leaves the
site.

BUT their loss is your gain.

What you can do is quickly and easily identify what are the top
sites in your market that are closing the loop and then have them
drive their exiting traffic to your site.

Then you can follow up with them and pay the original site a
percentage of the extra sales generated.

(Notice how this takes advantage of Traffic Tactic #6, affiliate
programs.)

And you can actually do much of this quickly, easily and
automatically using Traffic tactic #7 – autoresponders.

You can drive their exit traffic into your autoresponder series. You
can have your partners add extra messages to the end of their
autoresponder series. There are a whole bunch of ways to
combine tactics 5-6-7 together in a synergistic way that will
literally flood your site with high quality absolutely free traffic.

So make it a point today to take a second and look at the
gaps in your sales process.

When people arrive on your site, where do they go first?

Do you have any content that will keep them on your page?

Once they are finished reading, listening or watching that
content, do you recommend related articles, products and
services for them to check out next?

After someone has joined your mailing list…what do you do
then? ..Do you just say thank you, or do you give them a
special free gift, or give them some place else to go to read
some content or look at products and services you offer?

At the bottom of your email newsletter, do you have link or a
PS that drives people somewhere?

I always make a point of providing a ton of great content in my
Newsletters because that’s what people want. But when they’ve
finished reading, I don’t want them simply closing my message
and clicking on to their next email.

Now that I’ve captured their attention, I want to drive them
somewhere – either to get more info about the same topic on
my website…or through an affiliate link to someone else’s
website that’s related to the article they just read.

Or what about on your blog – after people have read a post,
do you provide links to related posts on the topic – or other
articles, products or services that might be interesting and useful?

ALWAYS – Give them somewhere else to go.

And if you have no other place to send people on your site,
send them to another site you own.

Or if you don’t own any other related sites, are you actively
looking for places to send your customers where they will be
well treated and will get properly monetized – with a nice
commission being paid back to you?

Maybe you don’t yet have hundreds of pieces of high-quality
content on your site…or maybe you don’t always have the perfect
product or service to recommend, but someone does.

As a good marketer, not only do you need to be thinking of ways
to get people to your site, but you need to know what to do with
them after they’re done. Ways to drive people who are already
on your site to other places that will continue to serve their needs.

Now that idea may sound crazy…why would I want to send my
traffic to other sites?

If you sell every single product they could ever want…if you have
every single article they would ever want to read…then you don’t.

The fact is even the best websites convert at a rate of just 10%.

That means 9 out of every 10 visitors are leaving without buying
anything…and most are destined to be gone forever.

When people leave your site, do you just let them go or do you
present them with an offer for a related product, either yours or
someone else’s.

Do you ask people why they are leaving, so you can either
improve your offerings or send them some other place and
make money from that lost visitor as an affiliate?
I think you’re starting to see the point I’m making here about the
value of Recycling Traffic.

And I haven’t even touched on the Recycling concepts of
Compression Marketing or Integration Marketing.

Remember, as Willie Crawford says so clearly…

Always, Always, Always Give
Them Somewhere Else To Go!

Always have a link, a banner, a blurb, or something suggesting
someplace they checkout next. That somewhere could be a
reciprocal link to a partner who is sending you traffic, it could be
to one of your other sites, or it could be pointing them to one of
your freebies that will only further endear you to them.

Next up, I’m going to teach you how you can become the
Content King in your own market… with Tactic #4

If money loves speed, then Traffic loves content…

The faster you can put up more high-quality content on
your site, the more high-quality traffic you’ll get.

A Note about FREE Traffic:

Most newbies & “Bootstrap Entrepreneurs” are infatuated with
FREE traffic methods, but there are 2 considerations that you
must keep in mind:

#1:  Nothing is truly “FREE” — you spend some form of currency,
and usually that is your time.  Most free tactics can take up a bunch
of your time, with little ROI (Return on that Investment)

#2:  Dependable, Predictable & Scalable

Every single million dollar earner I know
online uses dependable, predictable & scalable
PAID traffic methods – –

and this one I show you in the video here is
hands down the biggest, fastest & cheapest
source that exists, guaranteed.

Here is how to own your traffic source.

 

#6 FREE Traffic Tactic:  “Your Own Affiliate Program”

If you could choose only one web traffic tactic, starting an
Affiliate Program should be it.

An Affiliate Program can be the foundation for many, many
marketing opportunities.

And best of all, you only pay affiliates after they make a sale.

It’s better than free traffic.

It’s guaranteed profitable traffic.

THE PERFECT TRAFFIC.

Let me explain…

You can take any products you’ve created and set up an
affiliate program to help you promote them.

What makes an affiliate program an unbeatable source of free,
highly targeted traffic is that, even though you pay affiliates
a percentage of sale they referred to you, you only pay when
they actually do make a sale – and only a percentage of the
revenue they’ve already generated.

You only pay for performance – for actual, money-in-your-pocket
results

If an affiliate doesn’t generate any traffic, you pay them nothing.

AND…If an affiliate does generate traffic, but it’s poor quality
untargeted visitors that don’t buy anything…you still pay nothing.

There really is no better deal – it’s guaranteed profitable traffic.

Now – some people who don’t understand affiliate marketing
knock it.

They say – “but I’m paying 25% or even 50% of the sale to the
affiliate…that’s expensive”

Yeah – but what they don’t understand is….it’s 50% of a sale
you never  would have had otherwise.

So option #1: you can sit and do nothing…with 0 traffic, 0 sales
and 0 dollars profit.

OR – option #2: you can use paid traffic tactics like banners or
pay-per click and spend a lot of money up front to get a bunch
of traffic which may or may not generate any sales at all.

And may either make you a lot of money….

Or cause to you go bankrupt because you spent your life
savings and got nothing back in return.

Those tactics are great if you know what you’re doing….

But they are very dangerous, very risky if you don’t.

AND that’s why I love opt #3 – affiliate programs….they are 0 risk

– ZERO danger….it’s guaranteed profitable traffic.

You only pay for sales generated, you only pay a percentage of
money you’ve already made.

Money you never would have had in the first place if you didn’t
have an affiliate program.

It’s found money.

AND – the best part is – if you have a good product, with good
converting sales letter and a well run affiliate program…

then you’ll have a bunch of Pay-Per-Click experts and SEO
Experts and Banner Ad Experts and Email marketing experts
driving traffic to your site as affiliates.

These experts spend their time and their money learning and
doing the tactics for you….and you only pay them a percentage
of the sales they actually generate.

They do the work, they spend all the money and take all the risk
up front – and you get all the traffic and profits – then pay them a
percentage

That’s what an affiliate program will do for you..

Let me tell you a true story:

Most people already know that Web Traffic Expert John Reese
made internet history by selling $1 Million of products online in
less than 16 hours, without spending a single penny for online
or offline advertising.

But, do you ever wonder how he did it?

Did he use search engine tricks or pay-per-click?

Was it free articles, RSS or maybe blogs? Nope!

Here’s the rest of the story…

Ironically, the 931.57 Billion Visitor man didn’t use any of his
highly touted Traffic Secrets

Instead he used the very same time-tested free traffic creation
technique that we’ve been using for years to sell millions of
dollars of online products and services annually in several
different niche markets.

Yep, the 1-Day Internet Sales record was set primarily thru use
of the most profitable traffic technique ever, a carefully
organized affiliate marketing campaign.

And just by agreeing to split the revenue with anyone who helps
sell your products and services you too can easily drive millions
of highly targeted visitors to your site, too without spending a
single penny on advertising or countless hours learning the latest
marketing tricks.

Unknown to most online entrepreneurs, many web traffic experts are
actively looking for new products and services to promote as
affiliates.

In every niche you’ll find search engine optimization specialists,
pay-per-click professionals, and email list marketers who’ll invest
their own time and risk their own money driving traffic to your
website. And, the Internet is full of high traffic content sites with
a loyal following that generate revenue by selling related affiliate
products.

They do all the work and you only pay when they actually
generate sales. It’s the ultimate guarantee, either you make
money or the affiliate doesn’t get paid.

Create Traffic Using Affiliates

Here’s the simple 3-step process to create a nearly limitless
amount of traffic with an affiliate program:

1. Prepare Your Website for Affiliate Sales

2. Recruit New Affiliates Into Your Program

3. Motivate Your New Affiliates Into Action

STEP 1: Prepare Your Website

To prepare your website you need to do three things:

– evaluate your competition;

– calculate two important sales statistics

– and set-up affiliate tracking software.

Evaluate Your Competition

Affiliates want to know why they should promote your product
over bigger sites and well-known competitors. If you know what
products they sell, how much they charge, and how much they
pay affiliates, then you’ll be prepared with info you need to answer
exactly why.

Also, it’s important to examine your competitors sales
process. Find out exactly where the money is being made. They
may offer a main product up front or they could promote a low
priced product initially, then sell a more expensive high-end
product during a follow-up.

The best way to gauge your competition is to purchase their
product and experience everything first-hand.

If this is not possible then you should at least sign-up for their
free email list. This will reveal their sales strategy and show the
other products being promoted.

More important than knowing what your competition sells is
knowing how they treat their affiliates. This can only be done by
becoming an affiliate yourself.

Therefore, go through the entire affiliate recruitment process
paying special attention to how they sell the benefits of being an
affiliate for their product. Find out what promises are made, how
much they pay and exactly what they do to help affiliates be
successful.

It’s also important to pay attention to the backend follow-up.

Some sites will have no follow-up, some will have a few
auto-responder messages…but the best affiliate programs will
deliver a personalized email campaign designed to train and
motive each affiliate.

Calculate Your Conversion Rate and EPC

The next step in preparing your website for affiliate traffic is to (if
you don’t already know them) determine your conversion rate
and affiliate earnings per click. These numbers are very easy to
calculate and, as you’ll soon see, are essential to the affiliate
recruitment process.

For the purpose of affiliates your conversion rate is defined as
the number of sales divided by the number of unique visitors to
your sale page.

Affiliate Earnings Per Click (EPC) sounds a bit more complicated
but is just the average amount of money an affiliate earns for each
visitor it sends to your site. To calculate your EPC simply multiple
the average commission per order times your conversion rate.

EPC is very important to affiliates. It’s used to grade how much
money they expect to make promoting your product. A higher
EPC will attract more affiliates, which will generate significantly
more traffic.

An independent survey of over 130 affiliate programs found the
Most common conversion rate to be 2-3%.

We like to have our conversion rates in the 3-10% range before
we release the offer for affiliates to promote

Next you need to set up your Affiliate Tracking Software

To run an affiliate program at a very minimum you’ll need software
to track who referred each sale. To be successful you’ll also want
to provide affiliates with a real-time report of how much they’ve
earned as well as email newsletters and other promotional
materials.

Basically, you have 3 options:

1. Purchase software that runs on your server

2. Use a 3rd-party affiliate tracking service

3. Design and develop your own custom solution

This decision is one of the most important you’ll ever make
about your affiliate program. There are several entry level
options, but be careful.

If you later try to upgrade to a more robust system you may not
be able to. Often the tracking links provided by one system are
not compatible the links from another…and it will be very difficult
to get your affiliates to change links.

Therefore if you later find your software does not meet your
needs you may be forced to run 2-systems or lose all the affiliates
who are still using your old links.

To prevent this problem you should not only evaluate software
features, but also do a realistic assessment of how committed
you are to your affiliate program. If this is nothing more than a
part-time operation then an entry level service or an off-the-shelf
software may perform nicely. But if you’re serious about
generating millions of dollars thru affiliates then you may want
to start out using a high end 3rd-party service or try to develop
your own custom affiliate tracking software.

Another thing you can do to avoid being locked into one software
is ensure affiliates are linking to a domain name you control. This
can be done by running software on your own server (either one
you bought or created) or using a 3rd-party service like
MyAffiliateProgram.com that runs links thru a domain name of your
own.

By keeping control of the domain your affiliates are linking to,
you’ll always be able to find a way to keep their links working
properly.

Affiliate Tracking Software Options

Experts disagree on an ideal affiliate tracking solution. Ken
Evoy, the legendary affiliate marketer from SiteSell.com
contends it is essential to create your own custom software.

He believes doing so gives the flexibility to provide innovative
affiliate tools that help you stand out and make your program
successful.

On the other hand Shawn Collins, the top authority on building
Successful affiliate programs, clearly favors the use of 3rd-party
service providers.

Shawn believes your time is better spent recruiting new affiliates
and building business relationships. He cites companies who
developed their own software rarely update it with important
new features.

A service will constantly improve and provide for your changing
affiliate needs. I see benefit in both options but recommend you
do an evaluation and find the best option for your needs.

Does your program really need all the latest features?

Would you prefer someone take care of it for you?

If you create custom software, will you update it?

If you’re just starting out…the one I’d recommend is
ProfitAutomation.com – that’s Willie Crawfords version of the
OneShoppingCart Program – I recommend it because it integrates
both your email marketing, your order processing and your
affiliate program all in one place, at an extremely affordable price.

Next up, I’m going to teach you the real secret how I get FREE
traffic FASTER than anyone else on the web!  (stay tuned)

A Note about FREE Traffic:

Most newbies & “Bootstrap Entrepreneurs” are infatuated with
FREE traffic methods, but there are 2 considerations that you
must keep in mind:

#1:  Nothing is truly “FREE” — you spend some form of currency,
and usually that is your time.  Most free tactics can take up a bunch
of your time, with little ROI (Return on that Investment)

#2:  Dependable, Predictable & Scalable

Every single million dollar earner I know
online uses dependable, predictable & scalable
PAID traffic methods – –

and this one I show you in the video here is
hands down the biggest, fastest & cheapest
source that exists, guaranteed.

Here is how to own your traffic source.

#7 FREE Traffic Tactic:  “The Autoresponder Boomerang”

Today, you are learning Totally Free Traffic Tactic #7:
Using Autoresponders to Bring Customers Back

Autoresponders are a modern marvel of web marketing.

Some may even say they are a marketing miracle.

I call them the perfect way to tap into the highest-quality,
most valuable source of web traffic…Repeat Visitors.

Quite simply, an autoresponder is a marketing tool that
enables you to send messages to people over time.

You just load several pre-written messages into the system and
the Autoresponder will automatically personalize them and
sends them out in the future at pre-determined times.

The secret behind the mega traffic generation power of
Autoresponders is their amazing ability to automatically build
a personal, 1-on-1 relationship with each and every person
who joins your list.

The old rule of thumb was, it takes 7-10 contacts with a prospect
before they will make a purchase.

That is considered the standard amount of time it takes a
prospect to get to know you, and become familiar enough with
you that they’ll actually listen.

Before the web, these contacts were done via advertising,
mailing and follow-up phone calls.

All very expensive and time-consuming.

BUT now, we have it easy…you only need one.

You have an Autoresponder.

You can simply write out a series of 7-10 emails,load them into
your Autoresponder and build up a relationship with every
prospect automatically.

Genius!  It’s an automatic rapport builder.

Then, after all the hard-work is done, it will automatically
send people to your site to close the deal too.

Autoresponders:

-> Are a great source of on-going sustainable traffic

-> Are a phenomenal affiliate and JV recruiting tool

-> Keep driving people back to your site again and again
and again and again….

-> Can be used to send emails, voicemails, postcards,
direct mail – even RSS feeds and Blog posts

-> Can scientifically increase your conversion rate
and provide a major BOOST to your profits.

ALL Automatically.

Just set-it and forget-it…and it keeps driving
and re-driving more and more traffic to your site – forever.

BTW – I love Autoresponders because they do everything for
you automatically…

Time is your most valuable resource, and creating traffic
automatically is key to everything I teach at Trafficology.

Traffic is not really free if it takes all day to make it.

Autoresponders are one of the absolute
best ways to create totally free traffic.

BUT – the problem is most Internet marketers (yes even the big guys)
use them wrong…or they make a very simple mistake that is
robbing them from hundreds or even thousands of high-quality
visitors every single day.

If you are not already using an autoresponder, you need to get
one asap.

If you already have an autoresponder, I’ll show you how to
supercharge it by revealing 5 more ways you can using it to
create even more traffic today.

Many marketers set up an autoresponder to send download
instructions to customers after a product purchase, or
to provide requested information on a topic.

That autoresponder sequence often includes ONLY one or two
very LONELY messages.

If you sell a customer a product, you may only have that one
contact and that one purchase with them unless you use your
autoresponders to remind them of who you are.

You can add messages to your auto-responder sequence to:

1) Confirm they got the product

2) Teach customers how to get the most out of their purchase.
Perhaps pointing out hidden feature or benefits

3) Recommend related products or services, other things they
might need once they’ve made their first purchase

4) Let them know of free upgrades or updates to a product.

This apparently isn’t done that often as you might think,
since MY customers are always surprised when I send
them a free update to an ebook or piece of software they
purchased from me.

And Finally…

5) You should use autoresonders to let customers
know about your affiliate program and the opportunity
to earn some money from telling those that they care
about all about your product which they enjoyed immensely.

Also – you hear a lot of people talking about the concept of
Integration Marketing.

Integration Marketing is something we learned about years
ago from the Godfather of Internet Marketing, Mark Joyner…

And quite simply, Integration Marketing is our single biggest
source of traffic, hands down….completely free traffic.

But – what does Integration Marketing have to do with the
autoresponders???

…the #7 total traffic tactic of all time?

EVERYTHING!

Integration Marketing is all about finding innovative ways to
get your marketing message in front of a huge amount of
prospects and customers — either yours or other people’s.

THE GOLDEN RULE of Traffic uses both the power of auto-
responders and integration marketing to leverage this modern
miracle of web marketing in an extremely unique way….by trading
auto-responder messages with other web marketers in your niche.

How does this work?

Simply add a message to the end of one of your autoresponder
sequences recommending a partner’s product…using an affiliate
link

Then…have the partner add a message or two for your products
to their auto-responder series, too.

Now…I know this sounds extremely simple…because it is.

But don’t let that fool you.

This one simple tactic can literally drive hundreds of highly
qualified visitors to your site every single day, automatically.

And the best part is, it’s the traffic tactic that keeps on giving.

Once you set it up the first time, it keeps on driving more and
more traffic to your site forever.

Next up, in tactic #6, I’m going to teach you how to create
guaranteed profitable traffic. BOOM!

A Note about FREE Traffic:

Most newbies & “Bootstrap Entrepreneurs” are infatuated with
FREE traffic methods, but there are 2 considerations that you
must keep in mind:

#1:  Nothing is truly “FREE” — you spend some form of currency,
and usually that is your time.  Most free tactics can take up a bunch
of your time, with little ROI (Return on that Investment)

#2:  Dependable, Predictable & Scalable

Every single million dollar earner I know
online uses dependable, predictable & scalable
PAID traffic methods – –

and this one I show you in the video here is
hands down the biggest, fastest & cheapest
source that exists, guaranteed.

Here is how to own your traffic source.

 

#8 FREE Traffic Tactic:  “Viral Marketing Tools”

Here is Totally Free Traffic Tactic #8:
Viral Marketing Tools

This is quite possibly the most under-estimated web traffic
generation tactics of all-time.

Viral Tools are like the red-headed step-child of the web
marketing world.

But while unfavored by many, the undeniable fact is Viral Tools
are a seriously huge source of extremely high-quality visitors.

Case-in-point: 17 year-old Ashley Qualls.

You may have read about her in Fast Company or seen her on
The View.

She gets 7 million visitors a month to her website, without
spending a single penny on advertising.

Yep…that’s all totally free traffic entirely because of her Viral
Tools.

But it’s not just Ashley and it’s not just her market –
anyone in any niche can create traffic using Viral Tools.

In fact, one Trafficology Member built an entire online publishing
empire from the viral traffic being generated by his branded
“Star-Spangle Solitaire” program.

AND another Trafficology Member created a viral online
golfing game that generates thousands of highly-targeted
visitors to their golfing apparel site every single day.

So look-down on them if you choose, but if traffic is what you
want, Viral Tools is an absolutely great way to get it.

Viral Tools create traffic in 3 ways:

1st – They create a huge number of high-quality one-way links
back to your site.

2nd – They give you major boost in the Search Engines

3rd – They build up your brand, getting people to remember
your domain name and type it directly into their web browser.

BTW – Direct Type-In Traffic is by far the #1 source of traffic –
accounting for as much as 70-80% if all web visitors

And besides creating traffic, there are dozens of other ways
Viral Tools can be used to help market your product, build-up
a relationship with your prospects and monetize your traffic.

In fact, the more I think about Viral Tools, the more I like them.

Viral Tools are huge traffic generators.

They can be anything from simple html templates for websites
or social networking sites to fully functional tools like games.

In X Factor Traffic Willie explains the extremely powerful method
for producing profit pulling, traffic generating viral products.

But before we get to that, let’s talk a little more about exactly what
is Viral Marketing…

What is Viral Marketing?

Viral Marketing is simply nothing more than digital word-of-
Mouth advertising. It’s just an easy way to spread your marketing
message from person-to-person using the tools of the Internet.

It is called “Viral” because each person who gets your message
then passes it on to someone new; similar to how a flu virus
passes from person-to-person.

Why Use Viral Marketing?

You should create your own viral marketing campaign because
there is no other traffic creation technique that combines the ease
and effectiveness of viral marketing at such a low-cost and
produces high-quality traffic.

In fact, many would say it’s actually the ultimate free traffic
creation method.

Quite possibly the holy grail of traffic.

Crafting a truly viral message will result in a self perpetuating,
never-ending web traffic creation tool that will drive tightly targeted
visitors to your site forever…without you ever having to lift a single
finger again.

And…viral traffic grows exponentially!

An effective viral marketing message is not passed from one
person to the next. Instead each person tells a few people, who
in turn tell a few more people each and so on. Finally, thousands
of people you don’t even know are passing it on to the people
they know.

It’s so powerful, you could not stop it even if you wanted to!

The Fundamentals of Viral Marketing

Before we reveal the details of specific viral tactics, it is important
to have a firm understanding of the viral marketing fundamentals.

All viral strategies must include these 5 basic elements to be
successful.

1. A Superior Quality Product at a Fair Price

2. A Compelling, Memorable Viral Message

3. An Easy Way to Spread your Viral Message

4. An Incentive to Spread your Viral Message

5. A Profitable Way to Monetize Viral Traffic

Additionally, in most cases you’ll need your own affiliate program
to take full advantage of these viral traffic techniques.

And X-Factor Traffic has complete step-by-step instructions
for how to set up, run and manage your own million dollar
affiliate marketing system…

So let’s break down each of these 5 elements of Viral Marketing
Success

First..#1 – you need a Superior Quality Product at a Fair Price

Remember, viral marketing is just digital word-of-mouth. The best
way to create positive word-of- mouth both online and offline is
to over deliver. People talk about things they find to be exceptional.

When customers feel like they got a great deal, when your
product performed better than they thought possible, and when
your customer service team went above and beyond the call of
duty…this is what forms the foundation of your viral campaign.

And this is because….

Most people see making a recommendation as a direct reflection
on their own personal integrity. They will not recommend just
anything to their family, friends and co-workers…no matter how
much you pay them. Therefore a core viral element is a top
quality product everyone will feel good about endorsing to their
closest friends. Once you have this you can focus on the other
element to increase the power of your virus.

Viral Success Key #2 is…having a Compelling, Memorable Viral
Message

If you want people to say good things about you, then you need
to tell exactly what you want them to say. Otherwise they will
just not say anything at all.

The message should be simple and catchy enough to be
remembered, but also compelling enough that anyone who
comes in contact with it will feel the immediate need to visit
your website.

Good viral messages for websites you may know are Amazon.com:
Earth’s Biggest Bookstore
Hotwire.com: Fly. Sleep. Drive. Cheap.

They both clearly communicate why to visit each site in a simple,
compelling and memorable fashion.

And Viral Success Key #3 is having an Easy Way to Spread
your Viral Message

You must provide your viral partners with all the tools and
Training necessary to pass along your message.

The amount of traffic you will generate is directly proportional to the
ease of use of your viral tools. The more instinctual and natural
they are the quicker your virus will spread, and the more traffic
it will generate. Give your partners everything they could possibly
need including marketing materials, website templates and a
step-by-step instruction guide / video tutorial.

Outline the specific steps you want your viral partners to take
and explain in detail exactly how to perform each step. Leave
no question unanswered, each time a partner has a question it
slows the spread of the virus. Any unanswered question can
stop a virus completely.

Viral Success Key #4 is…having an Incentive to Spread your Viral
Message

Your traffic virus must perform two tasks. One it must drive people
back to your website and two it must encourage the current
recipient to pass it onto multiple other people within their circle of
influence.

In this step your goal is to discover what will make people want
to tell everyone they know about you.

The most common incentive is money. By allowing your viral
partners to change the links in the tools you provide to their
affiliate link, you can greatly increase the spread of your
message. If done correctly this can be a win-win proposition.

They earn a commission for every purchase because of
their referral and you get your viral marketing message spread
for free.

The problem with money is other people can feel your partners
true motivation. This is why having a superior product is essential.

People should want to tell everyone they know about your product
because they got phenomenal results from it. The affiliate
commission is just a carrot to get them started talking.

Another incentive is prestige and acceptance. Many people
will pass jokes and quality information because they want the
praise and appreciation from the person they shared it with.

This is especially true with niche specific or hobby related viral
tools.

Also, keep in mind your marketing partners true motivations. For
example, they may want to sell more of their own product, so
they’ll give away your viral tool as a way to increase conversion.

Or, they may want something good to help build a bond with
their email list. In addition, they may need something new to
publish in their newsletter. In those cases, if you provide
useful viral tools or top-notch content they will gladly spread your
marketing message, too.

Finally, with some viral services, people will actually share it with
their friends while in the natural act of using it. This type of
passive technique is extremely powerful. I’ll explain more about
this in a moment.

Finally…the fifth Key to Viral Marketing Success is having…

A Profitable Way to Monetize Viral Traffic

There is no reason to create a traffic virus unless we can convert
those visitors into profitable customers.

Viral marketing techniques will create very targeted, high-quality
traffic.

You’ll get your share of freebee seekers, but offer a great product
at a fair price and you’ll have absolutely no problem making
money.

Here are 6 Ways to Monetize Your Viral Traffic:

1. Build an email list generating backend sales

2. Drive traffic to a site selling your product

3. Drive traffic to a site selling an affiliate product

4. Drive traffic to a site with AdSense style ads

5. Sell ad space and sponsor links in your viral tools

6. Sell the resale rights for your viral products

How to Create Viral Web Traffic

Here are 10 Great Ways to Create Web Traffic Virally:

1. Create & Disseminate Free Viral eBooks

2. Offer Products with Viral Re-Sell Rights

3. Add a Tell-a-Friend Script to your website

4. Create & Disseminate Free Viral Videos

5. Create Viral Tools (Programs & Services)

6. Offer Viral Product as an Unadvertised Bonus

7. Create Niche Website Awards or Directories

8. Use Offline Referral Marketing Tools

9. Develop a Highly Viral Ordering Process

10. Create an Interactive Website Experience

Next, I’m going to teach you all about a modern marvel
of web marketing.

Some even say it’s a marketing miracle.

I simply call it the perfect way to tap into the highest-quality,
most valuable source  of web traffic…Repeat Visitors.

A Note about FREE Traffic:

Most newbies & “Bootstrap Entrepreneurs” are infatuated with
FREE traffic methods, but there are 2 considerations that you
must keep in mind:

#1:  Nothing is truly “FREE” — you spend some form of currency,
and usually that is your time.  Most free tactics can take up a bunch
of your time, with little ROI (Return on that Investment)

#2:  Dependable, Predictable & Scalable

Every single million dollar earner I know
online uses dependable, predictable & scalable
PAID traffic methods – –

and this one I show you in the video here is
hands down the biggest, fastest & cheapest
source that exists, guaranteed.

Here is how to own your traffic source.

#9 FREE Traffic Tactic:  “JV Traffic”

 

Right here you are about to learn how to master a true powerhouse
of a traffic tactic…one that can take your business to a
whole other level when done right …. Joint
Venture Traffic    or JV’s for short.

Many professional marketers consider JV’s to be
THE top traffic tactic of ALL TIME.

In fact, many of the biggest names on the Internet use Joint Ventures
as their SOLE source of traffic that powers their multi-million dollar
online marketing empires.

Yep, JVs can be an extremely potent source of absolutely free
traffic – but the truth is, many Internet marketers are going
about it ALL wrong.

So the question I hear is:  Exactly HOW DO I flood my website
with swarms of high-quality traffic using Joint Ventures?

Well, the good news is there is actually a very specific
art to creating the ultimate traffic producing Joint Venture Deal.

And in this training module, we’re teaching you step by step
exactly how to do JV’s correctly.

But before you dig in, let me give you some critical foundational
concepts that will set you up for JV success.

When thinking about doing joint ventures, consider how you
can approach someone who has a large list, a busy website,
terrific contacts or huge credibility in your market – and then
how you can convince them to work with you.

When you really break it down, what you are really doing
is looking for ways to these 6 things with JV’s:

1) Leverage Other Lists of Subscribers

2) Leverage Your Own List of Subscribers

3) Leverage Other Website Traffic

4) Leverage Your Website Traffic

5) Form Strategic Partnerships and Alliances

6) Leverage the Relationships of Others – (JV Brokers
and Friends of Friends)

Now at first glance, these 6 points are not earth shattering.

But there is a subtle science behind combining these 6 things
in a way that creates the perfect storm of online profits.

The truth is, with JVs, like many things in life,the missing
key to success is NOT OBVIOUS. The answer you’re looking
for is actually counter-intuitive.

And even when I reveal it to you, it may not make complete and
total sense at first. In fact I’ve already told you the answer.

It’s right there in those 6 points, but unless you’ve already
mastered the art of joint ventures you probably can’t see it.

But don’t feel bad if you don’t see it yet.

Because even though there have been dozens of eBooks and
courses published on the topic of JV’s, most people always
miss the secret key.

So…what is this secret key to JV success?

Two words:  Approach and Leverage

Check this out…

Most people try to hit the home-run JV right off the bat.  They
try to find the biggest list or the site with the most traffic and
then line up a JV with them.

But it never works for them.   You NEVER try to start at the top!

The key to creating a swarm of JV Traffic is Approaching &
Leveraging your way to the top.

Did you ever hear about that guy who traded a paper-clip
for his dream house?    (in a series of exchanges up up up)

Do you remember how he did it?

He didn’t go around asking home owners to trade for his paper
clip!

He traded up in more reasonable increments until he got
to a place where he was in a position to propose a deal
that would be considered by someone who had the dream
house that he really wanted.

And, if you’re just starting out in business, you can’t go
around asking all the people with big lists and a lot of
traffic to do a JV with you.

Just as the paper-clip guy found innovative ways to Approach
and Leverage his way up in the world, you too need to find
creative ways to Approach and Leverage your way up to the top
of your own niche.

So like I said, this is kind of the foundation of what you need to
understand before diving in to to master the art
of the powerful Joint Venture traffic deal.

Now before you dig in to doing just that, I want to talk to you
about some of the KEY LESSONS you’ll be learning on
just how to identify WHERE all your desired visitors already are…
and then how to go get in front of them for free.

First off, understand…

Joint ventures are nothing more than you going to another
person and suggesting that you work together for your mutual
benefit.

In the world of Internet marketing, the term is often
used to refer to what is essentially an affiliate relationship.

But all too often most people are missing many of the
finer points of this extremely powerful tactic.

Things like leaving plenty of lead time for your JV partner –
this is vitally important, and often turns into a critical mistake
for people trying to line up JV deals.

You need to approach your potential JV partners weeks,
if not months before your planned promotion date. Give
them plenty of time to fit all your promotional activities
into their marketing calendars.

If you don’t, any promoting they do manage to squeeze in
will be minimal, and it will be your fault!

Next thing to keep in mind is how to approach potential
partners.

In preparing to pose your joint venture offer to potential partners,
the question to have foremost in your mind is what’s in it for
them AND their customers?

You need to realize that your potential partners are getting
approached by a LOT of other people with other JV
offers as well.

Plus they’re also running promotions for their own products and
services as well.

So there’s no shortage of opportunities available for
them to be doing.

Therefore, for your proposal to be successful, it must first grab
their attention and then be more valuable to them and their
customers than all the other opportunities.

In fact, your proposal should be more valuable to them than
whatever else they could be doing at a given time.

That’s what will get partners to agree to the deal.

AND…speaking of strategic partners, that is exactly how you
should view joint ventures partners – not as someone to lure
into just doing a one-time promotion.

You want someone with quality products that you can get to
know and trust, and work with over and over again. You want
someone that you can perhaps work with for many years to
come on various projects. You want someone who will promote
your products, and you should anticipate promoting their
products from time to time.

People like helping out and dealing with their friends. That
means one way to get the attention of a potential JV partner is
to take the time to actually become a friend.

When dozens of top marketers were asked what it takes
to get them to do a JV deal with someone, one common
overriding theme was be their friend first.

Another way to get your foot in the door is to first become the
friend of one of THEIR trusted friends, and then ask that friend to
either present your JV offer, or to give you an introduction
as a peer.   This brings you in on level playing ground –
and you’ll have an immediate higher chance of landing a
deal than if you had approached them asking for something.

Along the same lines, you may want to use the service of a JV
broker. A JV broker is someone who has the trust and attention
of many of the Super affiliates that you may want to partner with.

Those super affiliates use the JV broker to filter the offers
before they look at them.

The JV broker knows better than to present the busy potential
JV partners with “junky” offers, so they are more likely to gain
an audience with the potential partner.

That leads to a critical point. You want to make sure that your
product is absolutely top notch before you approach a potential
JV partner with it in the first place. It’s simply not fair to ask
someone to risk damaging their credibility promoting
substandard products. They may inadvertently do it once,
but never again!

Plus as an influencer in your market they’ll tell others about what happened.

When looking for potential JV partners, subscribe to the lists
of those that you’re considering approaching. Look at what
they typically promote and that’s what they probably consider a
match for their list.  Ask yourself if your product is really a
match for their list BEFORE hassling them.

When making an offer to a high value potential JV partner,
be prepared to give up the lion’s share of the profits on that
first deal if necessary.

Consider the long-term relationship potential and think of
how you might profit more from subsequent deals, or even
the benefit you’ll receive from your association with such
a high profile JV partner.  It could open the doors to many
big things for you.   Basically you want to do whatever it
takes to make the big deal happen.

You can also consider…

offering a particular JV partner an EXCLUSIVE deal or
consider allowing them to promote a given product first.

This is called: First mover’s advantage.

This is how I’ve personally landed a number of JV’s with people
who RARELY promote outside offers to their lists.

Landing a lucrative JV with someone with a huge responsive
list can be amazing. Just watching thousands or tens of
thousands of new website visitors flow in and then sales
of your product ringing up faster than you can count them,
will confirm what a valuable source of traffic joint
ventures are.

This traffic arrives at your site pre-sold because they were sold
on the JV partner before ever hearing of you or your product.

Remember…

You always want to be the one giving the most…that keeps
JV’s happy and enables you to create a ton of absolutely free
traffic…traffic and sales you wouldn’t have otherwise had at all.

The REAL secret to landing lucrative joint ventures is twofold.

First, ASK. Secondly, don’t be afraid of rejections. Don’t take it
personally. Try to figure out why they rejected your offer and
then either make a counteroffer or move on to the next
prospective JV partner.

And the results you get will likely be the biggest you will ever
experience.

Next, I’m going to teach you a tactic that is possibly the most
underestimated traffic tactic of all time!   STAY TUNED!

A Note about FREE Traffic:

Most newbies & “Bootstrap Entrepreneurs” are infatuated with
FREE traffic methods, but there are 2 considerations that you
must keep in mind:

#1:  Nothing is truly “FREE” — you spend some form of currency,
and usually that is your time.  Most free tactics can take up a bunch
of your time, with little ROI (Return on that Investment)

#2:  Dependable, Predictable & Scalable

Every single million dollar earner I know
online uses dependable, predictable & scalable
PAID traffic methods – –

and this one I show you in the video here is
hands down the biggest, fastest & cheapest
source that exists, guaranteed.

Here is how to own your traffic source.


#10 FREE Traffic Tactic:  
“Recapturing Misdirected Traffic”

While most people struggle with getting
enough traffic everyday, millions of people are clicking
on links everyday and don’t get what they are
looking for and would have happily paid for.

You can fix that by simply focusing on:
Recapturing Misdirected Traffic.

Two quick and easy ways to do this are:
-> Re-direct your own traffic
-> Re-direct other people’s traffic

To re-direct your own traffic, simply spend
time looking at your log files.  Figure out
what keywords they are searching for that
you are not properly targeted.

Identify pages that people are trying to
find that they are not getting.

You can also create a custom 404 error page.

But not one of those lame “Sorry – Page Not Found” ones.

Instead make it useful…add a search box,
a site-map, links to your most viewed pages
or most commonly purchased products.

There are even tools out there you can use
to automatically figure out what the visitor
was looking for and then re-direct them to
the page they were really looking for.

First – let’s focus on error pages…
If you look through your websites’ logs or the summarized statistics
that many web hosts make available to you, you’ll frequently
notice that a large percentage of the visitors to your website
generated error messages.
Maybe they tried to access pages they weren’t authorized to
access, maybe they misspelled urls, maybe they tried to guess
the url to your download page.
For whatever reason they encountered an error, and on most sites
they got a generic error message saying, sorry, page is not
available.
What you want to do is offer them a custom error page that either
helps them find what they were probably looking for, or that at
least redirects them to a page where traffic is more useful.
Let’s look at an example of one way to handle it…
You can create a custom error page that explains
how visitors ended up on that page and give them somewhere
to go from there.
On some sites, we like to give lost visitors a sitemap to find their own
way.
On others, we simply display a sales letter for the product they
were most likely looking for and sometimes we even give visitors
a gift as an apology for the inconvenience.
But the idea here is if you don’t send this traffic that you
already have some place useful, you’ve just lost a visitor,
and many websites lose thousands of them every day!
To understand the different types of error message that you
might encounter on your site,“Google” “html error pages” or just
look through your logs.
What you basically want to do is create a custom error page on
your website that you send errant traffic to. Then you want to
modify your .htaccess file on your website so that it knows
to send that errant traffic to this page.
Consult your web host’s help files for more information on how
to properly set up your .htaccess files or ask your webmaster.
Many web hosts already have a page set up on your site, and
the easiest thing to do in that case is to download that 404 error
page and reword it so that it points your visitors where you want
them to visit.
Some other web hosts have control panels where you just paste
in the .html code to your custom 404 error page.
But make sure to consult with your web host about how to handle
404 errors on your website specifically.

 

The second type of misdirected traffic you can step in front of is
traffic from expired domains.
You can often purchase expired domains (domainsthat weren’t
renewed by the previous owners) for as little as $5 each.
If these domains are still listed in the search engines they could
still be generating TONS of hits for related keywords.
While this isn’t totally free, when you acquire one of these
domains and then look at the traffic they generate compared to
the price of pay per click traffic, it IS practically free.
This is also a reason why you should purchase websites off of
webmasters who no longer have time for them. Take the time to
calculate the value of all the traffic you can redirect from them
and it’s easy to determine.

Next, I’m going to teach you the one tactic most professional
marketers consider to be the #1 traffic tactic of all time.
But they’re wrong…it’s actually #9…and you’ll learn all about how
to use it to flood your site with high-quality visitors coming
up next.   STAY TUNED!

A Note about FREE Traffic:

Most newbies & “Bootstrap Entrepreneurs” are infatuated with
FREE traffic methods, but there are 2 considerations that you
must keep in mind:

#1:  Nothing is truly “FREE” — you spend some form of currency,
and usually that is your time.  Most free tactics can take up a bunch
of your time, with little ROI (Return on that Investment)

#2:  Dependable, Predictable & Scalable

Every single million dollar earner I know
online uses dependable, predictable & scalable
PAID traffic methods – –
and this one I show you in the video here is
hands down the biggest, fastest & cheapest
source that exists, guaranteed.

Here is how to own your traffic source.

 
 === BONUS TRAINING BELOW ===

PART 1: Web Traffic Crash Course


Welcome to Part 1 of your Web Traffic Crash Course
where you will learn the fundamentals of 
getting visitors to your website and getting 
them to buy your offers.

Today I will introduce you to "Trafficology" - and
explain how science is the key to making money
online.

Then you will spend the next 6 lessons learning
step-by-step, the most important traffic creation
& sales conversion techniques that exist.

In this lesson you will:
• Learn why science is important to your website
• Learn why people spend money online
• Learn the 4 different types of traffic
• Discover how to find the customers that will
 pay you money 

NOTE:  This free crash course is sponsored 
by the brand new next-generation, all-in-one
traffic platform at Trafficology.com 

Web Traffic is a Science. It is not magic - it is
not a trick - it is not a secret. There is a set
of fundamental laws & underlying principles that
govern why people visit a site and make a purchase
online.

That science is called Trafficology.

I know, I know....

You are probably saying, "Science, I don’t need no
stinkin' science!"

I can understand that reaction...
but just for kicks, let's evaluate the alternatives to
learning the art of this Web Traffic Science stuff:

1) You could use "tricks" - but most new "tricks"
 cease to work a couple weeks after invention,
 and many will actually hurt your business.

2) You can hire someone or buy “clicks”, but
 if you don’t hire the right person or buy
 highly targeted clickers, all you have done is
 thrown your money away - plus you STILL
 have to convince your visitors to buy.

If you want people to come to your site and buy
your product or service - you need to know who
they are, what they want, and how to effectively
communicate why they should purchase your
product or service.

No trick can do that - and most
"experts" have no idea how to do it either!

FACT: 70% of all visitors that come to your
website with credit card in hand, ready to
buy - leave with out making a single purchase.

In a recent study people were given money to
visit websites and make purchases. They knew
exactly what they were going to buy - they
had a credit card out to pay for the
purchase - and they were getting paid.

70% of them were unable to
complete the sale - 70%!!

That’s right - 7 out of every 10 people who
know what they want & want to spend money
online can't. They get so frustrated when
trying to find what they are looking for
that they give up and leave.

YOU may be able to complete the sale online -
but if you are reading this, then you are not
the "average" online shopper. Think of your
Mother or your Uncle Rufus who just signed up
for an AOL account - this is the "average"
online shopper - and they are not pleased
with their online shopping experience, and
therefore aren't buying.

We've got to do something about this and fast.

What if a physical store worked like this?
What if 70% of "average" offline customers
(who are ready, willing & able to buy) could
not find what they were looking for?

I guarantee if you wanted to buy a new pair of
jeans or a wireless router and you went to the
mall (with your credit card in hand) - it will
be less than 7 minutes until you are walking
out a satisfied customer.

What this means is most websites are not using
the most basic business & marketing fundamentals.
They are not thinking about their customers and
they are not helping their visitors buy what they
need and want.

SO, HOW IS TRAFFICOLOGY DIFFERENT???

When you start to look at things from a
scientific perspective you begin to understand
why things work and how to do things better.

Think about other sciences. When you have a
heart attack do you see a hocus-pocus Witch Doctor
or a highly-educated Medical Doctor?

You go to the hospital and see someone who
understands what is happening and what you
need to do to survive.

It’s the same way with web traffic.

You can't risk your financial future on tricks
and gimmicks. You must use sound web traffic
fundamentals to build a consistent flow of
traffic, apply time tested web conversion
techniques to complete the sale and create
another satisfied customer.

It is up to you - Science or Voodoo?

WHY PEOPLE SPEND MONEY ONLINE

Most people get this completely wrong - they
think that people buy online because it is
easy or convenient. Or, they think that people
buy online because they like the taste of your
product or the color of the fabric. Some even
think that people buy online because of the
prices or the selection.

Nope.

This is simple - this is so easy most "experts"
just don't get it. People spend money online
because they have a "want" - they have an inner
desire that needs to be filled. Your job as a
web marketer is to identify what your customer
truly "wants" and then offer a product that
fills their "desire".

Nonsense you say. Nope, just sound marketing
fundamentals. This is not something exclusive
to the Internet; this has been used since the
turn of the century and has been taught in
business schools for several decades.

Actually, it is usually taught with the word
"need" not "want". They say that a customer
will make a purchase to fill a "need".

But, this is simply not true. Many people
need to do many things that they will never do.

I need to stop eating apple pie - I need to
get on the treadmill more - but I don’t because
I don’t want to. I eat apple pie because I want
to - and I jump on the treadmill once and a
while because I want to - not because I need to.

So the reason why people buy online is because
they have a "want" or "desire" that is filled
by making that purchase.

Ok, but how do we "fill" their "desire"?

Well, that depends on whether you already have
a product or you are starting from scratch.
But first - let's talk about the 4 different
types of visitors to a website.

4 TYPES OF WEB TRAFFIC

1) People who found your website by mistake -
 they have no desire that your product or
 service fills

For these people - the only way you can help them
is by clearly stating what you do have, so that
you do not waste their time or your money. Also,
by clearly stating what you do offer you plant in
their mind your "brand". So, if they ever have a
need for your product in the future, they will
come back.

2) People who have a desire, but don’t know
 what fills it and may not be ready for a
 solution

It is your job to grab their attention and clearly
explain what your product or service does to fill
their desire. Not only do you have to sell your
brand of the product, but you also have to explain
how this type of product actually does what they want.

3) People who have a desire, know what type
 of thing fills it and are evaluating
 alternative solutions.

These are people who know that your type of product
is what they want - but are comparison-shopping the
different brands. It is your job to clearly explain
why they want your brand more - and how you do a
better job at filling their want.

4) People who have a desire, know exactly
 what fills it and have their credit card
 in hand.

These are people who are already sold on your
product. You just need to make everything easy
to find and help them check out as quickly as
possible - we call them "Targeted Web Traffic".

Of this last group "Targeted Traf'fic" (people
who know exactly what they want, have their
credit card out and are ready to spend online)
still only complete the sale 30% of the time.

7 out of every 10 people who want to spend
money on a product you are selling leave your
site unsatisfied.

Unbelievable - but true.

HOW TO FIND THE CUSTOMERS THAT WILL GIVE YOU MONEY

So now you are asking, "How do I get people to
buy my product online?"

It is not hard - now that we know the different
types of Web Traffic - we know where to
concentrate our efforts.

1) Bring more "Targeted Traffic" to your website
2) Improve your sales processes to increase
 conversion (turn browsers into buyers)

In lessons 2, 3 & 4 of this course you will learn
how to bring targeted traffic to your site

In lessons 5, 6 & 7 you will learn how to improve
your sales processes to increase conversion and
turn more browsers into buyers.

I’ll be in touch soon with your next
lesson on web traffic creation. You will
learn how anyone can get a top search engine
ranking - and why NOT to pay an "expert"
to do this for you!

Remember: Traffic is the lifeblood of your Internet business.

No traffic = no business.

All the best,
Matt Gill, Trafficologist


PS: In 16 Years of studying every viable traffic 
tactic & source online, there is only 1 "fast track"
that we can recommend. 

Introducing: "The Fastest, Cheapest & Biggest
Source of Traffic & All-in-One Sales Platform
on the Internet"

Founding Memberships are very limited to this private
traffic platform.

PART 2: Web Traffic Crash Course

Howdy & Welcome to Part 2 of your Web Traffic Crash Course

In the last lesson you learned:
• Why Science is important to your website
• The 4 Types of Web Traffic - and which
 type you need to focus on
• The difference between Targeted Traffic
 vs. Random Traffic
• How to get people to buy your product or
 service online

Today you will learn:
• The most powerful & underutilized
 traffic creation method
• How anyone can get a #1 ranking on Google
• What is better than getting a #1
 ranking on Google
• Why not to pay an "expert" & how to
 avoid the most common traffic creation scam

NOTE: This free crash course is sponsored 
by the brand new next-generation, all-in-one
traffic platform at Trafficology.com
Ok, here it is short and sweet- they key to
getting a #1 search engine rank is …..your
keywords.

That's it.

Hold on for a minute…. This is not the
cure-all that you think it is.

Here is the real story - there are good
keywords and there are bad keywords. Good
keywords get a lot of traffic and bad keywords
don't.

Anyone can get a #1 rank for a bad keyword -
in fact you probably have one and don't
even know it.

Unfortunately, there are "experts" out their
charging a lot of money and promising that
they will get you a #1 ranking. You pay
them and get a #1 ranking - but it is for
a bad keyword. I don’t call them "experts"
- I call them criminals. They are no better
than any common pick-pocket or bank robber.

They take your money - and give you nothing
of value in return.

So, how do you get a # 1 rank for a good
keyword ….well….. that is a lot of hard
work….and takes many months….and if you
hire someone it will cost a lot of money.

But there are 2 reasons why you should not
give up:

1) You don't have to be #1 you only
 have to be in the top 10
2) It's not black or white - good or
 bad. You can make a lot of money
 online with what I call "better"
 keywords

TOP 10?

That's right - you don’t have to be #1 for
a good keyword - in fact some studies have
found that the #2 & #3 search results are
clicked on more than the #1. As long as
you are on the first page for a good
keyword, that is all you need. Now, don’t
get me wrong - getting in the top 10 is not
a piece of cake - but it is much more
attainable than the #1 position.

BETTER KEYWORDS?

If "bad keywords" get no traffic and "good
keywords" get a lot of traffic - then what
is a "better keyword" and how is it better
than a keyword that gets lots of traffic?

Well, you see as we learned in lesson #1
all web traffic is not created equal.
There is "Random Traffic" and there is
"Targeted Traffic". Good keywords get a
lot of "random traffic" and better keywords
get a steady flow of "Targeted Traffic".

For example, say you sell Digital Video Cameras.
The keyword "Digital Cameras" is one of the
most popular keywords on the Internet. If
you could get a top 10 ranking for "Digital
Cameras" - that would be good - so Digital
Cameras is a good keyword.

But, a quick search reveals that there
already are 69,200,000 other websites about
"Digital Cameras". It will be very hard
to get a top 10 ranking - not impossible -
but very, very hard. Also, the topic of
"Digital Cameras" is very broad. This means
that much of the traffic will not want to
buy a Digital Video Camera. We call that
"Random Traffic".

But, watch what happens when you make your
keyword more specific. If you instead target
the keyword, "best camera for slow motion golf swing analysis",
you will only be competing with 74,000 other
sites. You will still need to do some work
for a top 10 ranking - but it is a lot
easier to compete with 74,000 sites than
69 Million sites.

Also, people searching for the very specific
term "best camera for slow motion golf swing analysis"
are more likely to buy from you than someone who
searched for just the term "Digital Camera".

Therefore, "best camera for slow motion golf swing analysis"
is a better keyword than "Digital Camera". It
does not get as much traffic - but it will
be much easier to get a top 10 ranking for -
and the traffic that it does get will be
"Targeted Traffic". They will be much more
likely to purchase from you.

How do I find better keywords?

Glad you asked. Finding better keywords is
the starting point to any traffic creation
method. It does not matter how you are
creating traffic, before you do anything
else - you need to know what are the "better
keywords" for your product or service.

In lesson 1 we talked about filling the
desire of our customers. A fundamental
business & marketing concept is that people
buy based on how they feel and what they
want - not based on the features of your
product. You need to be thinking about
benefits & about emotions - not product
specifications. To find better keywords
you combine this concept with some very
useful tools - and the result is a whole
dictionary of "better keywords" specifically
about your product.

What's that you say…you don’t have a product
yet? No problem. You can use the same
principle & the same tools to find a
topic that people are very passionate
about. Then with a little research, you
can quickly & easily create a product that
is virtually guaranteed to sell.

Now before you get too excited - Trafficology
is about traffic creation & conversion -
not creating products.
I will not show you how to create a
product from scratch. But, in future
issues of Trafficology I will tell you
the best sources for product creation; I
will show you how to draw customers to
your website; and I will show you how to
create sales for your new product.

Ok, but once you do have a product how do
you find "better keywords"?

Here is the process:

1) Think about your customers and
 why they buy your product. What
 emotions & wants are they filling?
2) Create a short list of 10-20 emotion
 packed terms based on those wants &
 desires.
3) Generate more terms with a Research
 tool like SpyFu
4) Get a list of 100-200 Terms
5) Narrow down the keywords to the
 top 20-30 based on traffic &
 competition. You are looking for
 the keywords that have the most number
 of searches, but the least number of
 other sites using the same keyword.

Those last 20-30 are what I call "better
keywords".

Sounds complicated? Well, trust me - its
not. In fact, it is very, simple.

With SpyFu you can even find the
terms that your competition is using - and
how to improve them. Also, you should
find the most common misspelling of
terms that relate to your product.

In future lessons I will show you how to
find many terms that you never would
have thought of on your own, and also
I will cover several other
advanced keyword topics. So stay tuned.

"I've got my keywords. Now what?"

I bet you are thinking about Search Engines.
Now that you have done your research, you
want to know how to optimize your website and
get a top 10 search engine ranking for these
"better keywords".

STOP! First, ask your self this key question…
Will people buy my product with these keywords?

Now we know that people are searching for
these "better keywords". We also know that
we will have more qualified visitors with
these "better keywords", but that is not
enough. Search Engine Optimization is a
long and expensive process. Before you
commit your time & money - you need to
make sure that the traffic from these
keywords WILL buy your product or service.

I have seen it time and time again. People
have these "better keywords". They spend
months optimizing their website. They get
tons of quality traffic - but no one buys
anything - zip-zilch-nada - nothing.

There are many reasons why this occurs and
it generally falls into the conversion
category - which we will cover in lessons
5, 6 & 7. But, if you have even a halfway
decent website - even a basic website with
just a picture of your product and an order
button - you will get some sales because
you have the right keywords.

The point of getting the right keywords is
to draw people to your site who already
want your product and are ready to buy.
No matter how bad your site is at converting,
at least a couple of these visitors will
make a purchase - they already want what
you are selling! If they don’t, then you
don’t have the right keywords.

You see, a long time ago all anyone cared
about was getting traffic. They looked at
it like it was a numbers game - if I get
1000 visitors I will get 5-10 sales. But
people soon found out that the numbers
just did not work anymore. You could get
1,000,000 visitors and not make a single
sale if you did not have the right keywords.

Again, you need to have "Targeted Traffic".
That is, you need traffic that is looking to
purchase your product or service.

What about "better keywords"?

Here is the deal with better keywords - they
will get traffic from people who are
interested in your product or service -
that does not necessarily mean they will
BUY your product or service.

For example - think about refrigerators.
Say you sell refrigerators - you could
have great keywords - heck you could be
#1 on Google for the term refrigerators
and never make a sale. Sure, you are
getting targeted traffic. The people
searching for the term refrigerators most
likely want what you are selling - but
how many of them are going to buy a
refrigerator online?

Do you know?

I don’t know - maybe a lot, or maybe none.

But, I do know how to find out before I
waste a lot of time & money optimizing
my website.

The point is, not only do you need targeted
traffic - but you also need targeted traffic
that is ready, able & willing to purchase
your product online. They must have want &
desire, but more importantly, they must have
the money and the ability to buy.

So how do I draw people who are ready,
willing & able to purchase my product or
service?

With "best keywords" of course!

Best keywords are the "better keywords"
which draw the traffic to your site that
will...dum-dum-dum-DUM...purchase!

Sure, you could optimize your site for the
"better keywords" - but you will get the
best return on your investment if you use
only the "best keywords".

Here is how to find "Best Keywords":

1) Find a list of 20-30 "better keywords"
2) Open a Google AdWords campaign (cost $5)
3) Enter run a test campaign with your 20-30
 "better keywords" (cost about $20-$30)
4) Use the Google AdWords control panel to
 identify which keywords draw paying
 customers.

The keywords that created sales are the
"Best Keywords".

Now, don’t quote me on the prices - but it
is fairly inexpensive. Also, remember you
are making money from the sales, so you
should at least break even - if not make a
good profit.

The experts can't agree on a number for
sufficient sample data, but it is generally
accepted in scientific circles that you
will need at least 30 visitors to make a
determination about each keyword (with 95%
certainty). I personally like to get 100
visitors per keyword. Once you have 100
visits from a keyword - if you have no
sales, then you will need to seriously
consider not using that keyword.

After going through this process you will
identify the exact keywords to use that
draw visitors who are ready, willing &
able to purchase your product or service.
You have found the "best keywords" for
your customers.

OK, I have found my "Best Keywords" - Now can
I start my Search Engine Optimization?

Nope.

That's right - the answer is N-O!

Remember - even though we have the "best
keywords", Search Engine optimization takes
a long time - at least 30-60 days. Don't
you want to make money today? Why wait
30-60 days?

Look - here it is plain & simple. If you
have the right key words, then Pay-Per-Click
Advertising is like having your very own
cash machine. You have already done all
the work researching and testing keywords.
You know exactly which keywords make money
and which do not.

So this is what you do.

1) See how much you paid Google for
 the "best keywords"
2) Count how many AdWords sales you
 had from you "best keywords"

Then use this formula:

$'s for "Best Keywords" / # of sales = Cost
for 1 sale

Now, calculate how much profit you make
on 1 sale.

If the amount of profit you make on 1
sale is more than the cost for 1 sale -
you have found your own Internet money-
making machine.

Here is an example.

Say you paid Google 30 dollars for your
"best keywords" and made 10 sales.

$30 / 10 sales = $3 per sale

So it cost you $3 for each sale of your
product.

Now calculate how much profit you make
on each sale. Let's say that you make
$10 profit per sale.

Since you paid $3 per sale to make $10
per sale, you take home $7 per sale.

You have your own cash machine :-)

Now $7 is nothing to get excited about.
But if you take a moment to think about
it, you will soon realize that this is a
scientific formula for the creation of
profits. Enough profits turn into wealth.

If you find the "best keywords" that give
you back more than you spend - why not
just put more money into it and get more
money out.

For, example:

What happens if you spend $300 on AdWords?

IF - and I mean ….IF you did your test
correctly - then you will have similar
results as the $30 you spent - but 10
times bigger.

So, your cost will be $300. You will
make 100 sales and $1000 in profit for
a total take home of $700.

Not only do you have "best keywords",
but you also have some cash to help you
with your Search Engine Optimization.

Now are you seeing the power of the science
called Trafficology? Do you understand why
science is important to your website?

This concept is called scalability; the
idea of increasing everything in equal
proportions. Theoretically, you could
spend $300,000 to make $1,000,000 in
profit and take home $700,000 - I don’t
know anyone who would turn down that
kind of return.

Unfortunately, AdWords is not totally
scaleable. Once other people see how
much money you are making, they will
drive your PPC costs up, and your
profits down. Plus, you can't buy
traffic that does not exist. You
might be able to find $300 worth of
traffic and make $700, but it is not
very likely that you can actually find
$300,000 in traffic - not impossible,
just not very likely.

===============================
However, with our Trafficology private traffic platform
you can cut your costs down dramatically
over Google Adwords AND blow the amount
of visitors you can get out of the water.
==============================

Cont..."But, I don’t have $300 to start with."

Ok, but you do still have the $7 you
made from before right?

Let me introduce you to the idea of
compounding - yes, we have all heard
about this before. And we have all
dreamed about compounding before - but
with the right keywords, compounding
is actually a reality.

If your AdWords cost per sale is $3 and
your profit per sale is $10, then here
is what you do:

1) Spend your $7 on AdWords to get
 2 sales and m'ke $20 in profit;
 take home 13 dollars
2) Spend your $13 on AdWords to get
 4 sales and make $40 in profit;
 take home 27 dollars
3) Spend your $27 on AdWords to get
 9 sales and make $90 in profit;
 take home 63 dollars
4) Spend your $63 on AdWords to get
 21 sales and make $210 in profit;
 take home 147 dollars
5) Spend your $147 on AdWords to get
 49 sales and make $490 in profit;
 take home 343 dollars
6) Spend your $343 on AdWords to get
 114 sales and make $1140 in profit;
 take home 797 dollars

Get the idea? If you take your money and
reinvest it, it will grow.

And, this process is fast - not years,
days. That’s right. DAYS!

IF you are making a profit of $10 per
sale and, IF you find the right keywords
that only cost you $3 per sale, THEN you
can take $7 and make $797 in a few short days.

That is the power of Google AdWords and
that is how to use Web Traffic Science to
achieve success - bet you never thought
science could be so profitable.

Now, again - first you have to find the
right keywords. Second, there is a lot
to know to make your AdWords campaign work
right - plus you have to have a product
that you are making a profit from. But,
if you take a little bit of time to find
the best keywords and use a little science -
you can make some good money using PPC.

============================
You can actually do all this as an AFFILIATE 
offering other peoples proven products & do it MUCH
cheaper and faster than Google Adwords….

All using our private Trafficology traffic platform
right here.
=============================

Ok, Now can I do Search Engine Optimization?

Yes, and that is what we will cover next in
Part 3 of The Web Traffic Crash Course next.
(and now you will have the money to do it right)

Remember: Traffic is the lifeblood of an Internet business.

No traffic = no business.

All the best,
Matt Gill, Trafficologist


PS: In 16 Years of studying & teaching every viable traffic 
tactic & source online, there is only 1 "fast track"
that we can recommend. 

Introducing: "The Fastest, Cheapest & Biggest
Source of Traffic & All-in-One Sales Platform
on the Internet"

Founding Memberships are very limited to this private
traffic platform.


Part 3:  Web Traffic Crash Course:

Welcome to Part 3 of your Web Traffic Crash Course.

Today you will learn:
• Why Search Engine Optimization is so difficult
• The #1 key to Search Engine Optimization
• The scientific principles behind search
 engines & search engine optimization
• What search engine optimization things to avoid
• Which search engine's are most important
• How to get listed in the major s'earch engines
• Where to learn more info about search engines

NOTE: This free crash course is sponsored 
by the brand new next-generation, all-in-one
traffic platform at Trafficology.com 
 
The search engine is a powerful traffic
creation resource - it has been said that
85% of all online sales start with search
engines. But, I am sure you have already
found that getting them to send you traffic
is not an easy chore.

In the beginning, it used to be that a legitimate
business could make a good living by putting
up a nice site and submitting to a few search
engines.

Somewhere along the way spammers got
involved - the same people who are filling
your email box everyday with offers for
drugs & other services you don’t want.
These shady characters realized they
could make money by tricking the search
engines & the people using them.

The search engines fought back. In an
attempt to stay ahead of the spammers,
they constantly change how they rank
websites. Now it is harder for everyone
to optimize their site’s ranking. You have
to be very careful not to do something that
will get you penalized, and every time
the search engines change you need to
re-optimize your site.

Additionally, the big companies saw online
sales opportunities and hired full time
search engine optimizers. Many small
companies are also having their site
professionally optimized. This means
there is more competition for the best
keywords and that optimization is even
more difficult for the "little guy".

THE #1 KEY TO SEARCH ENGINE OPTIMIZATION

The number 1 factor in search engine
optimization is the keywords you choose
to optimize for. We covered this extensively
in the last lesson. Basically, you need to
focus on what I call the "best keywords".

The best keywords are the emotional benefit
filled terms that have: the most number of
searches; the least amount of competition;
and draw targeted traffic that is ready,
willing and able to spend money on YOUR
product or service.

To find the best key words you need to:
• Focus on the wants & desires of your customers
• Research the terms using tools such as SpyFu etc
• Test the keywords using a small Google
 AdWords Campaign

This process helps you determine the
exact phrases that draw the most visitors
to your site who will buy your product or
service. These are the terms you need to
optimize your website for. Using others
will be a waste of your time and financial
resources - and will hurt your ranking for
the terms that do draw "Targeted Traffic".

What can I do to optimize my website for
search engines?

Look, I am not going to kid you. Every
month I read an updated version of a 200
page eBook on Search Engine Optimization.

I cannot possibly cover everything in this
lesson.

If you are ultra-serious, and you want to
know everything about Search Engine Optimization,
get on an SEO expert academy or mastermind.

For the rest of us who are just getting started
and want to know the basics of search engine
optimization - this lesson is for you.

There are 2 things you need to understand
about Search Engines. 1) They all have a
different way of ranking the exact same
page and; 2) They all don’t want you to
know what their way is.

The result is we have to rely on testing
(trial & error) to find out what works and
what doesn't. When you combine this with
the fact that all the search engines are
constantly changing the way they rank pages -
it makes it very difficult to keep up.

For example - years ago
everyone was talking about "Meta Tags".
They are special HTML code that you place
in your website to tell the search engines
what your site was about. For years, all
the experts were going around telling people
to use "Meta Tags". If you asked someone
what is the #1 thing you need to do they
would have said, "Meta tags".

Now "Meta Tags" are dead - ruined by the
spammers. There are still good reasons to
use meta tags- but in reality most search
engines just ignore them.

The point here is not whether meta tags are
good or bad. The point is that the search
engines are constantly changing. Unless you
want to devote a lot of your time to keeping
up with those changes, it is much better to
build a site with sound html & good content.

Think of it this way - this is not a game for
the search engine companies. It is a business.
They are in the business of finding the best
sites that relate to each keyword and placing
them at the top of the rankings. The search
engines don’t want "optimized pages" - they
want good pages that visitors will like.

So, the first step in Search Engine
Optimization should be building good pages
that YOUR visitors will like. This is not
rocket science - just common sense. If you
build a page that users want to see, then
the search engines will find you and rank
you - this is why keywords are so important.

If you know what keywords people are typing
in that want to buy your product - then you
are more than halfway done.

Here is another thing to remember about
Search Engine Optimization; other than picking
the best keywords, there is no single thing
that you can do to dramatically improve your
rank.

The search engines use many factors when
ranking your site. The key is to understand
what those factors are and then tweak your
content rich "good pages" for those factors.

Look at it this way, half the work is
getting the best keywords - the rest is
creating good pages and tweaking them for
the different search engines. Sure, there
are many tricks out there - but tricks don't
last. And as every search engine optimizer
has found out - it is only a matter of time
until the search engines make your trick
useless.

You can't build a sound business on the
traffic from tricks. If you are serious
about being successful take the time to
learn the methods of how search engines
rank your site. Then build a quality site
that provides good content and takes into
account the many different factors search
engines use to rank your site.

So what are the factors? The search engines
keep their criteria a secret; each search
engine has a different criteria; and they
all change their criteria's on a regular
basis.

Here are some factors to focus
on when optimizing your webpage

1) Have a unique title for every page.
2) Make your title something that describes
 the benefits you provide & the wants you fill
3) Use your keywords in your title (not repeatedly)
4) Get a domain name with your keywords in it
5) Use the <h1> & <h2> tags and put your
 keywords in them
6) Put your keywords in the text that is
 linked to your sub-pages
7) Use your keywords in the copy text on
 your website - and in a couple places
 make them bold
8) Include your keywords at the very top and
 very bottom of your webpage.
9) Include your keywords in the ALT attribute
 of your <IMG> tag
10) Include your keywords in the TITLE
 attribute of your <A> tag

If you have the right keywords, you have
created a clean webpage with good content
and you have followed the other things
listed above - you will do fine in the
search engines.

Heck - if you picked the right keywords then
you really have to do something wrong to not
do ok in the search engines. We have already
covered picking the right keywords - so here
are the things you need to make sure you
don’t do:

1) Do not try to trick the search engines
2) Do not repeat your keywords over and
 over again. Use your keywords in a
 natural sentence and where it seems
 appropriate. Over using keywords is
 called "Spamming" or "stuffing" and
 the search engines hate spam too.
3) Do not try to hide your keywords
4) Do not use frames
5) Do not use flash for your whole site
 (some flash is ok, but not for your whole site)
6) Do not include words in your images
7) Do not use too much JavaScript
 (or put it in an external file if you do)

===============================
However, with our Trafficology private traffic platform
you can speeds things up 1000X AND blow 
the amount of visitors you can get out of 
the water over SEO.
==============================
Ok, now that I have optimized my page, How
do I get into the major search engines?

Before we address that question, we need to
identify what are the "major search engines".

An estimated 95% of all web traffic originates
from this handful of sources.

• Google
• Bing
• Yahoo
• Ask
• AOL
• Wow
• Webcrawler

How to get into the Major Search Engines

This is another thing that has been ruined
by spammers. It used to be that the major
search engines had a way to submit your
site for free. Part of your search engine
optimization process was submitting your
site to each Search Engine every month.

Then the spammers hit. They developed programs
to submit their sites over-and-over again.
The result is that most search engines are
reluctant to use the free search engine
submissions. Now, most search engines want
you to pay or want to find you themselves via
a link on another page.

The best way to get listed in the major search
engines is to have a link from a site that is
already listed. Then when the search engine
checks the links on that site, it will visit
your site and include you in their searches.

I know this seems like a Catch 22 - but it is
actually quite easy.

If you have a site that sells a good product
or has some good content it is very easy to
get someone to link to you. Just go to your
favorite search engine (like Google) and search
for something related to your product or service
- or your town. Then email them asking for a
link exchange.

For example, say you sell golf equipment.
Do a search for golf courses in your area.
Then email or call the webmaster and offer to
put a link on your website if they put your
link on their site. Then in 30-60 days you
should see your site in the search engines.
This works especially good for Google.

Now, some search engines you must pay to be
included. Other search engines have what they
call the "express inclusion service".

Basically you pay them a fee, and they will
make sure you are listed within a week.

One last thing on search engine submissions.
I would NOT recommend using a search engine
submission program. It may appear to be a
good thing to be submitted to 6,000 different
search engines - but its not. The ones listed
above are the only ones that matter. My
experience with submission programs is that
the only thing they are good for is filling
your inbox with spam.

The search engines are a powerful web traffic
tool. As we have shown - they are an important
part of drawing paying customers to your
website. With a little bit of effort and a
lot of studying - you can make the search
engines work for you.

Remember: Traffic is the lifeblood of an Internet business.

No traffic = no business.

All the best,
Matt Gill, Trafficologist

PS: In 16 Years of studying & teaching 
every viable traffic tactic & source online, 
there is only 1 "fast track" that we can 
recommend. 

Introducing: "The Fastest, Cheapest & Biggest
Source of Traffic & All-in-One Sales Platform
on the Internet"

Founding Memberships are very limited to this private
traffic platform.


Part 4: Web Traffic Crash Course

Welcome to Part 4 of the Trafficology.com Web Traffic Crash Course.

In this lesson, you will learn:
• Why linkbuilding is important
• What links will bring the most traffic to your site
• How to get the best sites to link to you

NOTE: This free crash course is sponsored 
by the brand new next-generation, all-in-one
traffic platform at Trafficology.com 


This lesson is going to be a bit shorter
than your previous lessons Keywords, PPC 
and Search Engine Optimization. 

But, don’t think that linkbuilding is not as 
important as the other traffic creation 
techniques - it's just not as complicated.

Why links are important Because:
1) Google's PageRank
2) They are how people find & get to your site

Last lesson we talked about Google and how to
get listed. Today I will tell you why Google
is the #1 search engine. Relevance.

Relevance is the concept that when you type
in a term, Google finds the pages that you
want to see and lists them first. The pages
that Google returns are "relevant" to what
you were looking for.

The reason why Google can get the most
relevant results is due to something called
PageRank.

The inventors of Google reasoned that if
someone puts a link from their site to
yours, they are essentially "voting" for
the quality of content on your site. The
idea is based on the fact that people will
most likely link to sites that they want
their visitors to see - so they are not
going to link to junk. The PageRank is a
measurement of the links you have coming
to your site. But here is the brilliance,
PageRank not only measures quantity, but
it also measures the quality of the links.

Google uses the PageRank as a significant
factor when ranking your website. So the
better PageRank you have, the higher
position you will have for any keyword.
Again, there are many other factors involved
in determining your exact rank, but the
PageRank is a big one. It does not take
Sherlock Holmes to deduce that the more
quality links you have to your site, the
better you will rank for your keywords, and
the more traffic you will get from Google.

But, you can't get just any link - you
have to get quality links. Quality links
are defined as links from sites that have
a PageRank of 3/4 or higher - otherwise the
link is fairly meaningless.

In future lessons we will show you exactly 
how the PageRank is calculated. 

For now, just understand that PageRank 
measures the number of quality links to 
your site.

To find a website's PageRank download & 
install the Google Toolbar on your broswer
http://toolbar.google.com/

Now every time you visit a website you will 
see a green horizontal bar. Place your cursor 
over this and Google will tell you the 
PageRank of that page on a scale of 0 - 10. 

The real PageRank is much more accurate 
than 0-10, but for the sake of simplicity they 
provide this tool.

Another reason why links are important is that 
links are how people find your website. 

This may seem obvious - but it is really one of 
the most powerful ways to draw targeted 
traffic to your site.

Look at it this way- there are billions of other 
websites. There are many other sites about 
the topic that your site covers - and they all 
have visitors who are interested in your topic. 

So, it would be very beneficial for you to 
have a link on those sites - then you can 
get some of their traffic to click through
and come to you.

For example - say that you sell flower seeds - 
maybe Gerber Daisy seeds. There are already 
many sites that provide information on flowers 
and some specifically about Gerber Daisies. 

They already have visitors who are interested in 
Gerber Daisies - and I am sure some of them 
want to buy seeds and grow their own. 

So it would be great if they had a link to your 
page that sells Gerber Daisy seeds.

Does that make sense?

So how do I find sites that will link to me?

Simple:
1) Find sites that have visitors that will want 
 to purchase your product or service
2) Email or Call the site owner / webmaster 
 and ask for a link exchange

To find the best sites just type your keywords into 
Google and see what sites are ranked highest. 

If you have picked the "best keywords" (we covered in 
lesson 2) then the people visiting these sites will 
be the same ones that want to purchase your 
product. 

Just contact them and ask for a link exchange. 

Some will & some won't - but it only took 1 
minute of your time.

Is there a better way?

Yes, there are a lot of better ways. Some are 
free and some are not. The basic idea behind 
the better ways is to find the people who are 
already linking to your competition, then 
encourage them to link to you.

Keep in mind there are plenty of spy tools
you can use, but this is one easy cheap way:

to find the people who are linking to your competition
1) Go to www.alexa.com and type in their URL.
2) Login & then scroll down to "Sites Linking In"

This will provide a list of the sites who link to 
your competition. 

(You could also use Google - but I find they are 
missing a lot of links.)

Now to get the contact info for each site linking to your competition:
1) Click on the "site info" link for each
2) Scroll down to where alexa tells you 
 the phone number & email address for each site

Lastly, visit the site and see what the site is about. 
If you sell Gerber Daisies and they are talking about
how great Gerber Daisies are - then contact them 
and ask for a link exchange. Since they are already 
linking to your competition - then they are more 
likely to want to link to you also.


Now I know how to find the best sites…But, how 
do I get them to link to me?

As I said before - the first option is to just ask. 
I know…this is just like cold calling and everyone
hates cold calling. But if you do it with email 
or you already know what the site is about, 
then it is much easier.

One thing you can do is have a reason for calling
other than asking for a link.

One of the things that I am good at is finding 
problems with other websites. I don’t really 
do this on purpose - but 
these things just seem to jump out at me. 

When I am visiting a site and I find a link that 
does not work - I shoot a quick email off to 
the webmaster and tell them. Normally they 
appreciate the fact that you are helping them 
they want their site to work and are usually 
losing money if it does not.

Sometimes when doing this I also ask a question. 

For example I may ask how they did some 
effect on their site or what things they are 
doing to improve conversion. You can use 
this same technique to ask for a link exchange.

The point is not to complain or find a problem - 
the point is to provide the person some information 
that is valuable to them. For webmasters - they 
want their site to work. If I see something that
does not work, they are usually happy to know
about it. 

As for Gerber Daisy fanatics, they may be
interested in some other good sites - or some 
nice pictures or some interesting information 
that you know about Gerber Daisies.

You will know a lot of good information about your 
product, so I am sure you can find something 
to start a conversation - even if it is nothing 
more than how much you like their site.

What else can I do to get people to link to me?

Well, there is a whole list of techniques - but 
they all are based on the same thing. Providing 
the other person a benefit for linking.

For example:
• You could set up an affiliate program 
 and give them a commission on every 
 sale they referred to you.
• You can share with them what you learned 
 in this course and help them get more visitors.
• You can write an article on the topic of the 
 site and give it to them in exchange for a link.
• You can create an eBook or something else 
 that they can give away to their visitors
• You can offer them a special discount on all purchases
• You can send them some samples of your product to try for themselves


This is only limited by your-own imagination.

That concludes lesson 4 of your Web Traffic Crash Course.

In your next lesson you will learn why conversion is the single 
most important factor to the long-term success of your 
business - online or offline.

And don't forget to check out the brand
new All in One Traffic & Conversion 
platform here

Remember: Traffic is the lifeblood of an Internet business.

No traffic = no business.

All the best,
Matt Gill, Trafficologist

PS: Want a traffic "Shortcut" ?

In 16 Years of studying & teaching 
every viable traffic tactic & source there
is online to Internet Marketers, there 
is only 1 "fast track" that we can recommend. 

Introducing: "The Fastest, Cheapest & Biggest
Source of Traffic & All-in-One Sales Platform
on the Internet" 

Go Here

You COULD do all this traffic stuff yourself 

... or you could use THIS platform

This platform is literally all you need to get
massive traffic, large targeted lists & tons of sales.

But Founding Memberships are very limited 
to this private traffic platform.

Here is the front door


Part 5: Web Traffic Crash Course

Welcome to Part 5 of the Trafficology.com 
Web Traffic Crash Course.

In this lesson you will learn:
• What exactly is conversion and why it is the
 single most important factor to your success?
• How can I get more sales out of the
 same amount of traffic I already have?
• How the words you use determine how
 much money you will make?


NOTE: This free crash course is sponsored 
by the brand new next-generation, all-in-one
traffic platform at Trafficology.com 


Traffic conversion is the single most
important factor to the success of your business.

That is not a question - it is a fact,
and I can prove it.

What exactly is conversion?

Conversion is turning lookers into buyers.
It is taking visitors and making them
paying customers.

If you don’t have customers - if no one
buys your product or service - then
your business is a failure.

Evidence: Look at all the "DotCom" (some
called them 'DobBomb') companies of the
early 2000's. Many of them had plenty of
visitors & offered a great service -
but most did not have an effective way
to turn those visitors in to satisfied
paying customers - so they failed.

FACT: You will fail too if you can't
convert.

Sorry, but it is the truth - the point
of business is to exchange a product or
service for money. That is how it has
worked since the Ancient Egyptian days -
and the Internet did not change that at
all. Everyone - no matter if you are
online or offline - everyone must
convert their visitors into customers -
or they will wind up just like the infamous
Pets.com (down the drain).

The rest of this ecourse is dedicated
to teaching you the 3 essential conversion
techniques every serious online marketer
needs to know.

I would like to share with you some
shocking conversion facts that Bryan
Eisenberg recently presented:

FACT: "50% of Visitors are LOST because
 visitors can't easily find content"
 - Gartner Group
FACT: "40% of Repeat Visitors are LOST
 from negative experience" - Zona Research
FACT: "85% of Visitors ABANDON a new
 site due to poor design" - cPulse
FACT: 70% of people who are ready, willing
 and able to buy online - don't
 complete the sale.

Remember that last fact from Lesson 1?
(It is unbelievable.) It was that 7 out
of every 10 people who have their credit
card out, know what they want to purchase
and want to make the purchase online - CAN'T!

Think about it. If you can improve
your website's conversion rate, you have
the potential to increase your sales
by over 233% - without spending any
more money on advertising or working
any harder to draw traffic to your site.

How do you improve conversion on your site?

Just as there are many different ways
to increase traffic, there are many
different ways to improve conversion.
Today we will cover copywriting - what
your website is saying to every visitor.

What is copywriting and why is it
important?

Copywriting is the process of turning
words into cash. Selling your product
through words.

More specifically, web copywriting is
the process of developing the wording
of websites that sell something.

The job of your website is to:
1) Explain how your product fills the
 wants & desires of your customer
2) Take the customers order as fast &
 easily as possible.

The point of copywriting is to clearly
communicate the value of your product or
service to your visitors. In the offline
world, a salesperson does this. On a website
you are completely dependent on the power
of your words to qualify prospects, give
your sales pitch, close the sale and take
the order.

Based on the statistics given above (85%
of Visitors abandon a new site) - our
websites are not doing a very good job.
Some people even condone firing your
website. I say: 'don’t fire it, fix it.'

How do you fix your website's sales copy?

There are very specific
ways to engage the reader at a deeper
level. We will discuss how to become
a better copywriter, and the things you
can do to enhance your copy. But, in
this ecourse we will focus on the
basic fundamentals of copywriting.

The first step in copywriting is to
understand the wants & desires of the
people who will buy your product. You
learned in lesson 2 how to easily find this
information with some basic research.

If you did that research when finding
keywords, you can use the same information
here. If you did not conduct that research,
I highly recommend that you review lesson
2 and learn exactly how to find the
customers who will come to your site and
will buy your product. This is the
fundamental building block of copywriting -
without it you can't know for sure which
customers to focus your efforts on.

Once we understand the wants & desires
of our visitors, then we need to think
about how we can frame our offer.
Remember, you are not selling a product
with physical features - you are selling
a solution to a problem that the customer
is having. You are not talking about
the product specifications - you are
talking about the benefits and how your
product fills the wants and desires of
the visitor.

What we need to do is create a sales
presentation that:

1) Grabs the visitors attention with a
 compelling headline
2) Draws the readers interest by creating
 a connection between their problem /
 desire and your solution
3) Peaks their Desire by making an
 emotionally compelling & believable
 case for your product
4) Motivates the reader to take action
 and fill their wants & needs by
 purchasing your product or service.

When you write your web copy you need to
walk the reader through each of these 4
steps. Use what you have learned about
the readers to reach their deepest emotions
and compel them to give you money in
exchange for your solution to their problem.

Sometimes visitors already know what
they want and you just need to show
them the order button. Sometimes your
visitors don’t even know they have a
problem - and you have to explain
everything step-by-step. But, every
time you need to help your visitors
achieve what they really "want" - that
right THERE is the point of copywriting and
salesmanship on the web.

Online or offline, conversion has been
the key to business since the beginning of
time. On the web, conversion starts
with your copy - it is your website's
salesperson. 'Don’t fire it; fix it.'

In your next lesson of the Web Traffic Crash
Course, you will learn about the little known
science of web usability and find out why
your users are not doing what you think
they are.

Remember: Traffic is the lifeblood of an Internet business.

No traffic = no business.

All the best,
Matt Gill, Trafficologist


PS: Want a traffic "Shortcut" ?

In 16 Years of studying & teaching 
every viable traffic tactic & source there
is online to Internet Marketers, there 
is only 1 "fast track" that we can recommend. 

Introducing: "The Fastest, Cheapest & Biggest
Source of Traffic & All-in-One Sales Platform
on the Internet" 

Go Here

You COULD do all this traffic stuff yourself 

... or you could use THIS platform

This platform is literally all you need to get
massive traffic, large targeted lists & tons of sales.

But Founding Memberships are very limited 
to this private traffic platform.

Here is the front door



Part 6: Web Traffic Crash Course:

Welcome to Part 6 of the Trafficology.com 
Web Traffic Crash Course.

Today you will learn:
• What is ‘Web Usability’ and why should care
• What are your visitors really doing on your website
• How can you use usability to improve your conversion

NOTE: This free crash course is sponsored 
by the brand new next-generation, all-in-one
traffic platform at Trafficology.com 

Usability is the study of how people
use things.

Therefore, web usability is the study
of how people use the web. Boring you
say…well, yeah, a little. But in
reality there is a lot of good
information that can be gathered.

I am going to quote these three
statistics again to drive an
important lesson home:

FACT: “85% of Visitors ABANDON a
site due to poor design” – cPulse

FACT: “50% of Visitors are LOST
because they can’t easily find content”
– Gartner Group

FACT: 70% of people who are ready,
willing and able to buy online –
don’t complete the sale. Not so
boring any more, huh?

Usability can save your neck!

It is shocking to find that 80 out
of every 100 visitors to a new website
leave because of the site’s design.

Of the remaining 20, half leave because
they could not find what they are
looking for – and then of that
remaining 10 only 3 people who want
to make a purchase actually succeed.

That seems to be fairly consistent with
the 3% conversion rate that a lot of
websites are reporting.

So I was not shocked by the 3% conversion,
but I was shocked to find that the reason
why people are not buying has more to do
with the poor design and less to do with
their need for a product.

This is what usability teaches us.

It also shows us how to make the design
changes necessary to remedy the problems
and achieve conversion rates as high as 30%.

Now in the last lesson we learned that
copywriting was the most important
conversion technique – and it is.

Copywriting and usability go hand-in-hand.

Copywriting is about communicating with the
visitor and how to sell your product or
service.

Usability is about how to design your site
so that people can find what they are
looking for – to quickly and easily
complete the sale.

The fundamental tenet of Web Usability is
that your users don’t do what you think
they do.

That is to say, you created your site to
be used in a certain way – and in reality
your users will use it in a totally
different way.

The only way to reconcile the difference
is testing. You need to have people use
your site and watch what they do.

This way you can find out what things
they are having problems with and what
things you need to improve.

Now your thinking, testing – that sounds
expensive – and generally it is. But
there are some things you can do to
make usability work for you on a $0 budget.

1) Ask people you know to check out your
site and see what they do. These should
be people who have never seen your site
before and are “average users” for your site.

For example if you are selling injection
molding equipment get your Uncle Bob the
engineer to check it out.

If you are selling video games – get your
little brother and his friends to check
it out.

Give your testers specific tasks to accomplish,
like purchase a product, sign up for your
email list or log into an account.

Watch what they do, and encourage them to
speak their thoughts out loud. One last
thing about testing. Do not help them.

Do not say anything at all to them during
the test. You will not be in the room with
the real users – so make sure you do not
interfere with the test.

If they find what they are looking for, good.

If they don’t, and finally give up – then
that is useful information too.

Once you have seen how “average users”
actually use your website – then you
can make any changes necessary to make
your site easier to use.

2) Use Conventions. Conventions are things
people expect to see about a website –
things that most websites have.

Examples of conventions are the company’s
logo in the top left corner or your main
navigation horizontally across the top or
vertically on the left.

Have you ever seen a page with the navigation
down the right hand side?

They are out there, but when you see
them I am sure it feels a bit strange.

For your own good, for the good of your
users and for the good of your conversion
rate – resist the urge to be different
and use conventions.

Here’s why. People expect certain things,
and when they don’t see them they get
confused.

When they get confused they leave
(remember 85% leave a new site because
of poor design).

Steve Krug uses the term “Don’t Make Me Think”.

The basic idea is that the more a user
has to think the worse it is for your
conversion rate. If you can design
your site in a way that is intuitive
and easy to use, then people will like
your site.

They will be able to find what they are
looking for and are more likely to complete
a purchase. The best way to make sure
your users don’t have to think is by
using conventions.

Ok, so what are the web conventions?

Well, there are no set web conventions.

They are more like common sense.

If you see something that most websites are
doing – then it is probably a convention.

Here are a few examples:

1) Company logo in the top left corner
of the page

2) Navigation across the top or down the
left hand side

3) Links are a different color & they are
underlined

4) Have a title for each section & make
it bigger than the rest of the text

5) Make it obvious what is clickable –
make a button look like a 3D button

6) Label your search box “Search” – not
“find” or “go to” or anything else

I am not saying that your pages should look
like everybody else’s.

I am just saying that there are certain
basic things that everyone already expects
about a website.

You risk losing sales when you try to do
things differently.

There is still a lot more to learn about usability.

If you start with using conventions and
doing some simple testing, then you will
be well on your way to recapturing a
chunk of that lost 97%.

In the future issues of Trafficology we
will talk more indepth about usability
and share with you information from our
favorite sources on the topic.

In your next lesson of the Web Traffic
Crash Course you will learn the single
most valuable technique available. 

WOOOO-WEEEEE! 

Remember: Traffic is the lifeblood of your Internet business.

No traffic = no business.
Get the brand new next-generation, all-in-one
traffic platform & Get access to unlimited
targeted traffic.
 
All the best,
Matt Gill, Trafficologist

PS: Want a traffic "Shortcut" ?

In 16 Years of studying & teaching 
every viable traffic tactic & source there
is online to Internet Marketers, there 
is only 1 "fast track" that we can recommend. 

Introducing: "The Fastest, Cheapest & Biggest
Source of Traffic & All-in-One Sales Platform
on the Internet" 

Go Here

You COULD do all this traffic stuff yourself 

... or you could use THIS platform

This platform is literally all you need to get
massive traffic, large targeted lists & tons of sales.

But Founding Memberships are very limited 
to this private traffic platform.

Here is the front door


Part 7: Web Traffic Crash Course

Welcome to Part 7 of the Trafficology.com 
Web Traffic Crash Course.
 

You will learn:

• What is the single most important Traffic Creation & Conversion Technique? 
• How to double or triple your sales without spending a penny more on advertising. 
• Where to find even MORE info on all 13 Web Traffic Creation & Conversion Topics

NOTE: This free crash course is sponsored 
by the brand new next-generation, all-in-one
traffic platform at Trafficology.com 

Every serious Online Marketer knows that
THE most important Traffic Creation & 
Conversion technique is: -----> Metrics. 

(Notice the period after the word? 

That's right, Period.

If someone tells you anything different - 
just tell them to go sit in the corner. 

Seriously, Metrics is the key to every successful 
business - both online & offline.

In fact, Jack Welsh, the retired CEO of GE, 
is famous for using metrics and claims they 
are essential to every single business decision. 

Welch says that if you don't measure it, 
it's not a real business. 

Is this your hobby?... 

Or are you ready to get serious and make 
this a real business? So what exactly is this 
'Metrics' thing then if it is so rootin-tootin important? 

Well, Metrics has 2 distinct parts: Testing & Tracking. 

Testing is the idea of systematically making 
changes to improve your website. We just 
take an existing page of your website and 
make a small change in an attempt to 
improve the profitability of that page. 

Tracking is analyzing the results of those 
changes to determine which changes 
were the most profitable, and what 
should be done next. 

That is, we measure the effects of the 
changes to see if we did actually make 
an improvement. 

We will learn what to do in the future 
based on the results of the tests we 
have performed in the past. 

Sometimes you will hear Metrics, Testing 
& Tracking referred to Measuring, 
Changing & Monitoring. 

It does not matter what you choose to call it - 
as long as you do it. 

Also, the scientific principles you learn today 
are the same - no matter what name you 
choose. 

If Metrics is so important, then why do we 
wait until the last lesson to explain it? 

I wanted to cover Metrics first - but it is too 
important. Metrics is used in combination 
with other things, such as PPC & Search 
Engine Optimization. 

It is a modifier that is used to super-charge 
the other creation & conversion techniques. 

When you combine testing & tracking with 
one or more of the other powerful techniques - 
you will really see the value of using science. 

Metrics is the key element to drawing 
massive amounts of traffic and converting 
visitors into customers - without spending 
anymore than you already are. 

"But I hate Math!" 

Yeah, metrics is math - but trust me, 
it's not hard. 

If you can work a calculator, then you can 
determine YOUR Metrics. 

In fact, even if you can't work a calculator - 
you can still find your metrics with some 
of the handy tools that are available. 

All it takes is a dedication to learn a few 
simple ideas and follow our step-by-step 
instructions. 

If you give it a chance, I am sure you will 
become a metrics master. Why is testing 
& tracking so important? 

Testing & Tracking provides you with all 
the essential information to make important 
decisions. 

If you are fine with wasting your time & 
money and you're not interested in making 
the most amount of money possible in the 
least amount of time - then don’t worry 
about testing & tracking. 

On the other hand, if you want to be successful 
(if you want to have both more time & more money) 
then you must commit to constant improvement 
and develop a clear testing & tracking procedure. 

I like to say, "If you don't know where you are, 
you can't possibly know where you're going". 

Your website metrics tell you exactly where 
you are, and lay a clear path for improvement 
& success. 

Can you make money without testing & tracking? 

Yes. 

Can you make more money in less time with 
testing & tracking?

Yes. 

Here is another way of looking at it. 

In the offline world, advertising is usually an expense. 

You spend a lot of money, and you have no 
way to accurately track the results. 

You just spend a lot and hope to get more than 
you spend back --sometime in the future. 

On the Internet things are very different. 

If you run an ad, you can determine quickly 
and easily exactly how much money you 
made from that ad. 

This turns advertising from an Expense into 
an Investment. 

If you spend money on search engine 
optimization or a PPC campaign, you can 
measure exactly how many new sales were 
created as a direct result of your changes. 

Now you can calculate your exact ROI for 
every advertising dollar spent - unheard of in 
offline marketing! 

But that's not all - metrics allow you to dig 
much deeper. 

Metrics will tell you information such as the 
exact cost to acquire a new customer, 
how much profit you make from each 
customer, and the value of each visitor 
to your website. 

This type of information allows you to know 
how much you should spend on advertising, 
and how much profit you will receive for 
every dollar invested. 

Metrics is important because it will give you 
the exact information you need to make 
intelligent business decisions. 

If you are trying to build a business without 
measuring metrics, then you are just throwing 
your money away. 

Ok, so Metrics is important - but... 

What exactly do I Test.....An HOW do I Track? 

The simple answers are: 

- You Test (or Change) just 1 thing at a time. 
- You Track (or Monitor) by watching everything 
that your visitors do. 

The 3 basic Testing & Tracking steps are: 

1) Measure how well your products are selling. 
2) Do a test by changing 1-and-only-1 thing .
 on the site (like your headline). 
3) Track to see if the change increased or 
decreased sales. 

See, pretty simple. 

First we find out where we are. 

Then we make a small change. 

Lastly we see what effect that change had. 

But, it does not stop there. 

Now we do it again, and again and again. 

In fact, you should always be testing & tracking 
something. 

Once you have found out if the last change 
hurts or helps, then make another change 
and find out if that hurts or helps. 

Then make another change and track it to see
 if that hurt or helped. 

Keep going and going. 

You will never reach 100% - but you will make 
significant improvements in both traffic & conversion. 

Now that you understand the basic ideas 
behind testing & tracking, I want 
to introduce you to the concept of split testing - 
sometimes called A/B testing (or A vs. B) 

Imagine if you could show every visitor 2 
different websites and have them tell 
you which one they like best. 

That would be great. 

Every customer would be twice as likely to 
buy your product. 

Well, you can't show every visitor 2 different websites - 
but you can do something almost as good. 

You don't show every visitor 2 different pages - 
you show every other visitor a different page. 

For example: Visitor 1 sees page A, Visitor 
2 sees page B, Visitor 3 sees page A, 
Visitor 4 sees page B, Visitor 5 sees 
page A.... and so on. 

Every odd visitor will see page A and every 
even visitor will see page B See, the 
traffic is split between Page A & Page B - 
hence the name A/B test or Split test. 

So, how do we tell which page each visitor 
liked better? 

Easy, we let them vote with their pocket books. 

That is, we track the sales. 

We find out which page sells better - then we 
use that page on our website for all the visitors. 

How is an A/B Split Test just as good as 
showing 2 pages to everyone? 

The science of Statistics tells us that after 
enough visitors have seen either page A or 
page B - then we can say with a 95-98% 
certainty which page every visitor would 
have liked. I know this is a crazy concept - 
but it really does work. 

This is the same idea used for the political 
polls you see on the news. 

They are able to tell you with a in couple 
percentage points who is going to win 
every election by only asking a handful 
of real voters. 

In fact, this is so reliable that some people 
predict that we will use this concept in the 
future to actually elect the President. 

I would not take it that far, but I do think it is 
very good for finding out which webpage 
sells best. 

Enough visitors? 

How many visitors are Enough? 

Remember I said this works after enough 
visitors have seen both page A and Page B. 

Again Statistics tells us that if we have a sample 
size of at least 30-40 then we can be 95% 
certain of our results. 

This means that after we have 40 visitors to 
Page A and another 40 visitors to Page B 
(80 Visitors total), then the page that had 
the most sales is the winner. 

Now, Statistics also tells us that the more 
visitors you have - the more certain you 
can be of your results. 

I personally like to have at least 100 visitors 
to both page A & page B. That will give me 
around a 99% level of certainty in the 
test results. 

Here is a problem though: 
If your conversion rate is not high 
(less than 10%) - then you will 
want to measure the number of 
sales instead of the number of visitors. 

That means you will need at least 30-40 
sales to make a good determination 
of which webpage is best. I know it 
will take longer to get 40 sales, 
but if you have a low conversion rate, 
then either: 

1) you have a problem with your website design or 
2) Have a lot of low quality traffic. This means 
people are looking at your site and finding out 
that they are absolutely not interested in 
what you are selling. 

These visitors can't be counted toward your 30-40 
visitors - because they are not qualified to make 
a purchase. 

If you have a low conversion rate, the only 
way to ensure you are using information 
from qualified visitors is to measure the 
actual sales. 

Once you have 30-40 sales, then you can 
be absolutely sure that enough qualified 
visitors have seen your webpages. 

So therefore you can make a meaningful 
determination of which page is best. 

Then you can use this information, and 
what we have taught you in other lessons, 
to draw more qualified visitors to your website. 

So the bottom line is this: if you do an A/B Split 
test with at least 100 qualified visitors or 
40 actual buyers, then you can make a 
very accurate determination of which 
page is best. 

Here is another thing you should know - the 
page that wins the A/B Split test is 
called the "Control". I like to think of the 
"Control" as the current champion. 

Remember above when talking about testing, 
I said that you always need to be testing. 

I also said that to perform a test, you only 
change 1 thing at a time. 

Now that you have a "Control", you can 
play a game called "Beat the Control", 
where you are constantly testing by 
changing 1 thing at a time. 

Beat the Control is where you make 1 
change to the Control and run an A/B 
test against the Control. 

The Control is the Champion, and the 
page with 1 change is the Challenger. 

They duke it out in a fair split test until 
you have enough visits to make a "statistically 
significant" determination of which 
page is better. 

Then the winner of the split test becomes 
the new Control. 

Next, you make 1 new change and play a 
new round of Beat the Control. 

The best thing about this game is that every 
time you beat your control you make more 
money and improve your conversion rate - 
with out spending anymore on advertising. 

What? 

How do you make more money with out 
spending more on advertising? 

Let me give you an example. 

As we said before, there are many different 
things you can test. Two main ones are 
keywords and copywriting. 

With keywords, if you beat your control that 
means you are able to bring in more traffic 
(or more qualified traffic) by having better 
keywords and with out spending anymore 
money. 

In fact, in many cases you will be able to 
save money by determining which keywords 
not to spend any money on. 

With copywriting, if you beat your control 
that means you are able to get more of 
your current visitors to complete a sale. 

Therefore, you are making more money 
with the exact same amount of traffic, 
and you have spent nothing more to 
get that traffic. 

There are many other ways to use testing 
& tracking to save money and make more 
intelligent business decisions, but 
those should give you an idea of 
the power of metrics. 

I use the program provided by my 
webhost and I look to see how many 
hits I get. 

Is that good enough? It is a good start 
to be looking at your webserver stats 
program. 

If for no other reason then it means you 
are interested in using this information. 

It is good to know how many people 
came to your site - but it is even better 
to know how long they were there, 
where they came from, what they did, 
and how much they cost you. 

Some of this information can be 
gleaned from your webserver logs 
or webserver stats program. 

I also like to have a good link-tracking 
program. There are two basic types of 
tracking: 
Web Server Log Tracking & Link Tracking. 

A Web Server Log is a simple text file 
with a long list of information about every 
visit to your website. 

Every time someone visits your website 
the server stores information such as: 
- their IP address; the time 
- what page they were on 
- what page they came from 
- what keywords they used 
(if coming from a search engine); 
what type of computer they were using; 

and what type of web browser they were using. 

There is a lot of information in these logs 
and most web hosting companies provide 
this information in an easy to understand 
graphical format. 

Link Tracking is when you add a small 
piece of code to every link on your website. 

It enables you to clear and easily track 
each and every visitor's entire path 
to-and-through your website. 

This allows you to know exactly where 
each of your visitors came from, 
what they cost you, what they did 
and how much money you received 
from them. 

Now you will be able to calculate things 
like your average cost per visitor, 
your average cost per sale, and 
the value of each visitor to your site. 

Link Tracking also allows you to track 
every ad campaign separately - 
thus allowing you to quickly see 
which ad campaigns are profitable 
and which are not. 

For example, you can measure traffic 
on your website, traffic from an ad or 
a link on someone else's website, 
traffic from search engine optimization 
or PPC, and traffic from affiliates or 
emails that you have sent out. 

These are all different types of advertising campaigns. 

Link Tracking is essential because it allows 
you to analyze each campaign separately. 

Now you can shift your money from the 
losing campaigns to the winning campaigns. 

Thereby instantly doubling or tripling your 
profits, without spending any more money 
that you already were. 

For the first time you will know exactly how 
much money you will make from each 
campaign and you will know exactly 
how much each campaign will cost you. 

When you compare the two for each campaign, 
you will then know exactly how to spend to 
earn the most amount of profit. 

You will spend the same amount of money, 
but are able to make a better decision of 
where to spend your money and maximize 
your ROI. 

There are strengths and weaknesses to both 
Log Tracking & Link Tracking. 

I prefer to use link tracking for A/B testing, 
and Log Tracking for identifying trends. 

What can you find out from testing & tracking? 

You can find out: 
- exactly how to draw the most amount of 
quality traffic to your website - how to find 
visitors who are ready, willing & able to 
make a purchase - exactly how to optimize 
your sales process to convert the maximum 
about of visitors in to money paying customers. 

More specifically, you will find the best 
keywords that will create the most sales, 
what keywords to NOT waste your time 
or money on, and the most profitable 
affiliates and link sites. 

You will find what exactly to say in your 
PPC ads to draw the greatest amount 
of paying customers to your site, what 
PPC search engines are the best for 
your business, and what free search 
engines to focus your optimization 
efforts on. 

You will find what types of sites to get 
links from, how to make your site easier 
to use, quicker to buy from, and what 
images & colors to use - or not use. 

You will find the exact wording to use 
on your site that grabs the visitors attention, 
creates interest in & desire for your 
product or service, and motivates the 
most amount of visitors to take action 
and buy your product / service right now. 

Metrics super-charges everything you do. 

You hear all the time someone telling you 
to do this, or do that. 

Trafficology (the Science of Web Traffic) is an 
entirely different approach. 

We will tell you the different things we have 
done and the different things that you CAN do. 

But, we will always emphasize how important 
it is to test & track to find out what actually 
works for you. 

Yes, it would be much easier if I could just 
tell you exactly what to do to make $1,000,000 
this month, but life does not work that way. 

I don't know anything about your business or 
about your customers, so I cannot tell you 
exactly what you need to do. 

But, what I can do is share with you the most 
successful techniques and the principles 
behind the ideas that have worked in the past. 

Then I can give you the tools to test out for 
yourself exactly what will work for you - but 
only you can make it happen. 

So, I guess I did just tell you exactly how to 
make a whole lot of money. 

It may take more than a month, but if you 
use metrics in combination with the other 
information from this course and the future 
issues of Trafficology, then you will be very 
successful. With all the information in 
Trafficology, combined with the results 
from your own testing & tracking, you will 
be on your way to success in no time at all. 

This concludes the Web Traffic Crash Course. 

In this course we learned the core principles 
of Trafficology: 

- We discovered why Science is important to our website. 
- We found the "best keywords" that will draw the most 
 profitable customers. 
- We turned $7 to $700 in a few days with PPC. 
- We learned the #1 key to search engine optimization. 
- We learned how everyone can get a top search 
 engine ranking with out spending thousands of dollars. 
- We discovered the importance of getting quality 
 links from other websites 
- We showed how to find quality links and how 
 to get other webmasters to link to you. 
- We learned exactly what conversion is and why 
 it is important to our long term success 
- We learned what we say on our site is more 
 important than what the site looks like 
- We saw that there is a system to writing good web copy. 
- We discovered the importance of making your 
 website easy to use 
- We covered some very quick and inexpensive 
 ways to make your site easy to use 
- We discovered the Most Powerful Web Traffic 
 Creation & Conversion Technique is Metrics period 
- We learned how to stop wasting money and 
 start making wise business decisions. 

Over the past few lessons introduced you to the 
most powerful web traffic creation & conversion 
techniques, but don't think that is all there is to know. 

This course was just an introduction, a primer. 

In Trafficology we will focus on the 13 areas of 
traffic creation & conversion, plus also provide 
in-depth coverage of the most cutting edge 
ideas and even create our own web traffic innovations. 
 

Remember: Traffic is the lifeblood of your Internet business.

No traffic = no business.

Get the brand new next-generation, all-in-one
traffic platform & Get access to unlimited
targeted traffic.
 
All the best,
Matt Gill, Trafficologist

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Here is the front door.


Part 8: Web Traffic Crash Course

Welcome to Part 8 of your Web Traffic Crash Course from Trafficology.com


Today you will learn 7 MORE Powerful Web Traffic
Creation & Conversion Techniques


NOTE: This free crash course is sponsored 
by the brand new next-generation, all-in-one
traffic platform at Trafficology.com 



1)  List Building & Email Marketing

No matter who you ask about Internet Marketing,
they will all tell you that a critical part to any 
business is building your own quality
list of highly targeted opt-in email addresses.

We are talking about people who have specifically
asked to receive email from you about your topic.

For example, if you are reading this, then you 
signed up for Trafficology.com ’s email list.

Now building your list is one thing, but getting your
list members to visit your website and purchase a
product is an entirely different task altogether.
This is called email marketing and is an advanced
list-building topic.  You can't just build a list
and then email your sales pitch.  If you do that
no one will buy anything and your list will be
worthless.  There are several very specific tasks
you must complete to communicate the value of your
product or service to the members of your list.


In Trafficology we will show you the right way to
conduct your email marketing - and it is nothing
like what you think it is.  We will also show you
the tools that you need in order to make the list
building process almost entirely hands off.  Just
like that old commercial...

     "Just set it...and..Forget it".

If you build your list right and run a good email
campaign, you really can draw traffic to your website
and create profits on demand.  As much as you want,
anytime you want - almost automatically.


2) Affiliate Marketing

Affiliate is just another word for commissions.

In Affiliate Marketing a product owner pays a website
or email list owner a commission for promoting their
product or service.

There are two sides to Affiliate Marketing:

1) Using affiliates to sell your product or service

2) Selling someone else's product or service as an
   affiliate (paid endorser)

This is a good deal for the product owner because they
only pay their sales force when a sale is made.  They
also gain access to a vast amount of online marketing
knowledge and ability - for only a percentage of the
profits from each sale.

This is a good deal for the website or email list owner
because it gives them easy access to a nearly unlimited
amount of products to sell - with out any inventory or
overhead costs.  They don't have to worry about the
product creation, billing, the order fulfillment, or 
the customer service.

Nope, they just send their visitors to the product owner’s
website and then get paid.

There is actually a third way to make money with
affiliates.  Since we know that only a small fraction
of the people who visit your website actually make a
purchase, then we know that many people are leaving
your site everyday without making a purchase.  You
can still make money from the people who don't buy
from you by referring them to a competitor.  The
competitor then pays you an affiliate commission on
every sale they make.  Sounds crazy, but the customer
was not going to buy anything from you anyway.

Just like everything in life - Affiliate Marketing is
not the panacea that it sounds like.  In most cases,
product owners waste a lot of effort and 
money to sign up affiliates that don't ever make 
a single sale.  

And, most affiliates don't know how to effectively 
promote an affiliate product - so they keep spinning 
their wheels and never make a dime.

The answer to this issue is: "Super Affiliates".
This is the very select group of very successful
affiliates.

They are responsible for a large majority of all
affiliate sales.  Not only do they sell more, but they
also get paid a higher commission - because they are
so good.

In future issues of Trafficology, we will teach
product owners the keys to recruiting Super Affiliates
and will show website owners how to become Super
Affiliates.  No matter if you are a merchant or
a website owner - if you are not focusing on Super
Affiliates, then you are wasting your time.


3) Viral Marketing / Viral Traffic Building

Viral Marketing is nothing more than digital
word-of-mouth advertising.  But, due to the speed
of the Internet and the high adoption rate of email,
Viral Marketing is a very powerful traffic creation tool.

The two classic examples of Viral Marketing are
Hotmail and Blue Mountain e-Cards.  Both of these
companies have a huge user base, but never spent a
single penny on advertising.

Have you heard of these companies?   Of course you have.

But, how did you first hear of them if they never did
any advertising?

With Hotmail, you most likely received an email from
a friend with a Hotmail address.  At the bottom of
every Hotmail message you saw a line that said you
could get your own free email account.  You wanted
a personal web-based email account, so you signed
up and sent an email to everyone you knew to tell
them about your new email address.  Then they all
saw the same line about the free account.  They all
signed up for their own and sent an email to
everyone they knew with their new address.

With Blue-Mountain eCards, you most likely received
a nice animated eCard from a friend.  At the end of
the card it asked you if you wanted to send your
own eCard.  You liked the idea, wanted to share it
with a couple friends - so you sent out 3 or 4 eCards.

It is called viral marketing because anyone who
uses your product is infected with your marketing
message and then spreads it on to 1 or more people.

Viral Marketing is not easy, but you don't have to
be Hotmail or Blue Mountain to make it work.  You
just need to understand the principles behind it and
look at it in a scientific way.  In Trafficology we
will bring you an interview with Seth Godin, the
author of the #1 eBook in History, Idea Virus.  We
will then break down the whole Viral Marketing process
and show you, step-by-step, exactly how to unleash
your own traffic virus.


4) Article Writing & Viral eBooks

One of the major reasons why people use the Internet
is to find information.  No doubt, you found
Trafficology because you wanted to find information
on how to bring more traffic to your website.

Additionally there has been huge growth in the
electronic newsletter industry over the years.

When you combine these two factors you get a demand
for well written articles on just about every subject
imaginable - both by readers and publishers.  If you
have any kind of specialized knowledge, and you can
effectively communicate that knowledge in writing -
then we have a web traffic gold mine for you.

But, you know what?  Everybody has some knowledge on
something, and you don't have to be Mark Twain to
write a good article.  Trafficology will feature
some of the best article writing resources available -
and we will even show you exactly how to get your
article published in hundreds of e-zines around the
globe.

And if you really don't want to write - we can show
you how to pay an expert to write an article that is
guaranteed to bring visitors to your website ready
to purchase your product or service.

Viral eBooks are a combination of Viral Marketing &
Article writing.  This is where you write an eBook
and encourage others to pass on the eBook.  You can
either give your book away for free and encourage
others to give your book away also....Or you can
charge and get other people to sell your eBook
for you.

But, here is the kicker - it does not matter if you
give the book away or sell it - you will make the
most money after the people have read your eBook
and are drawn to your website to buy
your product or service.


5) Off Line Marketing

Yes, the Internet is abounding with opportunities
and you can become very wealthy marketing your
product or service online.  But still, a large group
of people does not use the Internet on a regular
basis.  And most certainly people spend more time
offline than online.

The Internet is a tool that you can use to build a
very successful business.  But if you ignore your
other tools, then you are ignoring a great opportunity.

Why not use multiple tools together to achieve
maximum results?  You can and you should.

We will show you how you can take what you have
learned online with your testing & tracking - and
apply it directly to other forms of advertising.
We will show you how to use several offline marketing
techniques and mix them with your online marketing
tools to draw visitors to your website.  We will
show you how to use offline marketing to target
the B2B market place and reach people who are not
available to online marketing techniques.

You can use online techniques.  You can use offline
techniques.  Or, you can use both and get the best
of both worlds.


6) PR & Publicity

Another frequently overlooked source of massive online
traffic is publicity.

A subset of off-line marketing, PR & Publicity is
using traditional print & electronic media to create
a buzz, establish creditability, draw highly qualified
visitors to your website and convert them into
paying customers.

By understanding how the traditional media game
works, you can get a large amount of free publicity
from newspapers, magazines, radio and even TV.  

That's right FREE - not paid advertising - free publicity.

Trafficology will have the best publicity minds
available to share with you exactly what you need
to do to learn the PR game.  We will cover how to
write press releases, how to get articles written
on you in some of the largest and most well know
publications.  We will even show you how to plug
your website on national TV and Radio - without
buying any expensive advertising.


7) Joint Ventures

Joint Ventures is just a fancy term for partnerships
or working together.

To understand the power of Joint Ventures, you need
to understand that there are only two types of traffic.

1) Traffic to your website
2) Traffic to other people's website.

What if you could re-direct other people's traffic
to your website?  You can, with a joint venture.

But, people are not going to just "give" you their
traffic.  It is not a charity, it is a partnership.
If you want other people to send their traffic to you,
then you have to "give" them something of value in
return.

That does not mean it is going to cost you a lot of
money.  Joint Ventures are not about the exchange of
cash - they are about the exchange of "non-financial"
assets in order to create more cash for both parties.

There are a lot of ways you can work with someone to
bring their traffic to your site - and a lot of them
have to do with the techniques we have already
discussed to bring traffic to your own site or
convert your visitors into customers.

For example, if you have quality content or great
ideas then you can submit them to a popular 
website who send out a regular email newsletter
to their subscribers.

You share your information; they promote your website.
In fact, this is what we do every month.

How about if you have a product?  If you apply the
lessons learned in this course to your sales process
then you can develop a sales process that has a great
conversion rate and a proven ROI.  Now what you do is
contact a high traffic website or large email list
that has the same type of customers that you do.

Don't make the call unless you know exactly what
your metrics are (and have tested your ad copy). But,
if you have a proven product and sales process - then
pick up the phone.  Ask if they want to offer your
product to their customers for a share of the revenue.

If you have done your homework, then you will have no
problem - because everyone wants to make money.

You can use the same concept to partner with someone
who has a large and productive affiliate force.  If
you have a great product with proven results - they
will be more than happy to push it out to their sales
force for a cut of the revenue.  People spent a lot
of time developing massive amounts of affiliates.

They want to cash in on all their hard work.  If you
have a product & ad copy that is proven to work, you
can save yourself a lot of time & effort by utilizing
the affiliate network that someone has already created.

There are many ways to organize a joint venture that
will bring traffic to your website, or will leverage
other people's traffic for the financial benefit of
all. You don't have to have a product, you can also
use your technical or web design knowledge.  

Stay tuned, because in future Trafficology training
we will show you:

1) How to find the people with a lot of traffic &
    massive email lists
2) How to determine what they need that you can
    provide
3) How to approach potential partners from a position
   of strength


CONCLUSION:

Now we have come to the end of this e-course.
I hope you learned a lot and that you are ready for
the great content that is going to come your way in
future issues of the Trafficology newsletter.

Thanks for taking this journey may the traffic be with you! 

Remember: Traffic is the lifeblood of your Internet business.

No traffic = no business.

Get access the brand new next-generation, all-in-one
traffic platform & Get access to unlimited
targeted traffic & sales.

 
All the best,
Matt Gill, Trafficologist

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every viable traffic tactic & source there
is online to Internet Marketers, there 
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You COULD do all this traffic stuff yourself 

... or you could use THIS platform

This platform is literally all you need to get
massive traffic, large targeted lists & tons of sales.

But Founding Memberships are very limited 
to this private traffic platform.

Here is the front door.





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