This is a marketing method that is often talked about but often executed incorrectly, so people don’t get the results they want from it. It is very powerful and can deliver highly targeted traffic for a long time if done correctly. Warning: you may not be able to shut off the traffic flow once you set this up correctly!

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VIRAL MARKETING

Today you’re going to learn about the tactic many top marketers consider to be…

“The Perfect Traffic Tactic”

Why?

Simply because the “perfect traffic” tactic doesn’t require your constant attention and hands-on involvement. Instead it will enable you to quickly dominate any niche by providing an ever increasing stream of traffic — to the tune of thousands of new visitors every month with no heavy, ongoing action from you.

The perfect traffic tactic pre-sells visitors, attracting a never ending stream of highly-targeted, ready-to-buy customers directly to your site.

And that’s not all. You see, when you do this the way I’m about to show you, the perfect traffic tactic will actually increase your sales conversion rate!

So I bet by now you’re wondering—What is the Perfect Tactic?

Well…after 10 years of studying web traffic tactics…out of ALL the great web traffic tips, tricks, techniques we’ve ever seen…

…The closest thing to a near-perfect “plug and play” free traffic machine we’ve ever found is…

(Drum Roll Please…)

A WELL PLANNED AND EXECUTED VIRAL MARKETING CAMPAIGN.

Let’s just call it:

“The Ultimate Way to Create an Unstoppable Flood of Absolutely Free, Highly-Targeted Traffic to Any Website…Automatically”

So what exactly is Viral Marketing? You hear the phrase thrown around a lot these days, but most people can’t break it down to its very basic level.

Well, here goes…

Viral Marketing is simply nothing more than digital word-of-mouth advertising. It’s just an easy way to spread your marketing message from person-to-person using the web.

In fact, it’s called “Viral” marketing, because each person who gets your message then passes it on to someone new; similar to how a flu virus passes from person-to-person.

Maybe you’re thinking, “Sounds good man, but isn’t it something more for the big name marketers?”

NO! NO! NO!

Here’s why YOU need to use Viral Marketing.

Why Should I Use Viral Marketing?

Three main reasons. Are you ready?

It’s easy. It’s effective. And It’s cheap as nails.

Seriously–I know of NO OTHER traffic creation technique that produces such high-quality traffic with a low to no cost price tag.

This makes it the ultimate free traffic creation method.

When you craft a truly viral message the results are staggering. Basically what you’ve done is set up a self perpetuating, never-ending traffic creation tool that will drive tightly targeted visitors to your site forever…without you ever having to lift a single finger again.

If that doesn’t get your traffic-loving heart pumping I don’t know what will.

But, I haven’t even told you the best part…

Viral traffic grows exponentially!

That’s because an effective viral marketing message is not passed from one person to the next. Rather, each person tells a few people, who in turn tell a few more people each…and so on, and so on, and so on (voice trailing off).

To the point where, thousands upon thousands of people, who you don’t know from Adam, are passing it on to the people they know.

When this method gets rolling, it becomes so powerful—you literally would not be able to STOP it EVEN if you wanted to!

Now, let’s talk a minute about…

How You Can Use Viral Marketing

You see, there’s actually a very specific science behind creating an effective Viral Marketing campaign.

And in practice, there are actually dozens of great ways to create traffic virally.

Here are 10 of the TOP Ways to Create Web Traffic Virally:

1. Create & Disseminate Free Viral eBooks

2. Offer Products with Viral Re-Sell Rights

3. Add a Tell-a-Friend Type Script to your website

4. Create & Disseminate Free Viral Videos

5. Create Viral Tools (Programs & Services)

6. Offer Viral Product as an Unadvertised Bonus

7. Create Niche Website Awards or Directories

8. Use Offline Referral Marketing Tools

9. Develop a Highly Viral Ordering Process

10. Create an Interactive Website Experience

In a minute, I want to drill down a bit from the general term “Viral Marketing” to a very specific tactic. I want to walk you through a step-by-step method for creating highly profitable viral eBooks.

But before we get to that…let’s do a quick run-down of the fundamentals of viral marketing:

It’s pretty simple.

There are 5 and only 5 basic elements to every successful viral marketing campaign.

They are:

1. A Superior Quality Product at a Fair Price

2. A Compelling, Memorable Viral Message

3. An Easy Way to Spread your Viral Message

4. An Incentive to Spread your Viral Message

5. A Profitable Way to Monetize Viral Traffic

When you put these 5 key ingredients together, you’ll have a good shot at creating an unstoppable flood of high-quality, totally free viral traffic!

Let’s take a minute and dig a little deeper into each of these elements.

First..#1 – You need a Superior Quality Product at a Fair Price

Remember, viral marketing is just digital word-of-mouth. The best way to create positive word-of- mouth both online and offline is to over deliver. People talk about things they find to be exceptional.

When customers feel like they got a great deal, when your product performed better than they thought possible, and when your customer service team went above and beyond the call of duty…this is what forms the foundation of your viral campaign.

And this is because….

Most people see making a recommendation as a direct reflection on their own personal integrity. They will not recommend just anything to their family, friends and co-workers…no matter how much you pay them. Therefore a core viral element is a top quality product everyone will feel good about endorsing to their closest friends. Once you have this you can focus on the other element to increase the power of your virus.

Viral Success Key #2 Is…having a Compelling, Memorable Viral Message

If you want people to say good things about you, then you need to tell them exactly what you want them to say. Otherwise they will just not say anything at all.

The message should be simple and catchy enough to be remembered, but also compelling enough that anyone who comes in contact with it will feel the immediate need to visit your website.

Good viral messages for websites you may know are:

Amazon.com: Earth’s Biggest Bookstore

and

Hotwire.com: Fly. Sleep. Drive. Cheap.

They both clearly communicate why to visit each site in a simple, compelling and memorable fashion.

Viral Success Key #3…is having an Easy Way to Spread your Viral Message

You must provide your viral partners with the tools and training necessary to pass along your message.

The amount of traffic you will generate is directly proportional to the ease of use of your viral tools. The more instinctual and natural they are the quicker your virus will spread, and the more traffic it will generate. Give your partners everything they could possibly need including marketing materials, website templates and a step-by-step instruction guide / video tutorial.

Outline the specific steps you want your viral partners to take and explain in detail exactly how to perform each step. Leave no question unanswered, each time a partner has a question it slows the spread of the virus. Any unanswered question can stop a virus completely.

Viral Success Key #4 is…having an Incentive to Spread your Viral Message

Your traffic virus must perform two tasks. One it must drive people back to your website and two it must encourage the current recipient to pass it onto multiple other people within their circle of influence.

In this step your goal is to discover what will make people want to tell everyone they know about you.

The most common incentive is money. By allowing your viral partners to change the links in the tools you provide to their affiliate link, you can greatly increase the spread of your message. If done correctly this can be a win-win proposition.

They earn a commission for every purchase because of their referral and you get your viral marketing message spread for free.

The problem with money is other people can feel your partners true motivation. This is why having a superior product is essential.

People should want to tell everyone they know about your product because they got phenomenal results from it. The affiliate commission is just a carrot to get them started talking.

Another incentive is prestige and acceptance. Many people will pass jokes and quality information because they want the praise and appreciation from the person they shared it with.

This is especially true with niche specific or hobby related viral tools.

Also, keep in mind your marketing partners’ true motivations. For example, they may want to sell more of their own product, so they’ll give away your viral tool as a way to increase conversion.

Or, they may want something good to help build a bond with their email list. In addition, they may need something new to publish in their newsletter. In those cases, if you provide useful viral tools or top-notch content they will gladly spread your marketing message, too.

Finally, with some viral services, people will actually share it with their friends while in the natural act of using it. This type of passive technique is extremely powerful. I’ll explain more about this in a moment.

Finally…the Fifth Key to Viral Marketing Success is having…A Profitable Way to Monetize Viral Traffic

There is no reason to create a traffic virus unless we can convert those visitors into profitable customers.

Viral marketing techniques will create very targeted, high-quality traffic.

You’ll get your share of freebee seekers, but offer a great product at a fair price and you’ll have absolutely no problem making money.

Here are 6 of the TOP Ways to Monetize Your Viral Traffic:

1. Build an email list generating backend sales

2. Drive traffic to a site selling your product

3. Drive traffic to a site selling an affiliate product

4. Drive traffic to a site with AdSense style ads

5. Sell ad space and sponsor links in your viral tools

6. Sell the resale rights for your viral products

OK, now that we’ve gone into some detail to understand the basic elements involved in creating a successful viral marketing campaign…

It’s time for us to drill down into a very specific viral strategy—creating a Viral eBook…

Let me begin by saying, in all of the niches that we’ve ever used this strategy–from Internet marketing, to cooking, to hobbies and even health related topics—it always generates an absolute flood of both traffic and sales.

What’s really exciting is that this technique is no more complicated than noticing a problem and then writing a short report on how to solve that problem.

Then resell that short report giving anyone who buys it permission to resell the report keeping most or all of the sales price.

Now…this may be totally different than what most other “Top Marketers” have told you about viral eBooks

But make no mistake about it…IF…it’s a ton of high-quality traffic that you’re after, then this is the way to do it.

Again, here’s all you have to do…

You…

1)    Identify a problem in your niche

2)    Write a short report that solves that problem

3)    Then sell that report, giving anyone who buys it permission to resell and keep most or all of the profits.

BUT – How does something that you sell go viral?

The fact is–and this may seem counter intuitive– but paid ebooks actually go viral much faster and stronger than free ebooks.

Why?

You see…even the very best free Viral eBooks struggle to gain momentum, the average recipient shares even a great Viral eBook with just 2-3 other people.

How is this possible?

Because with free eBooks, most people never do anything with them…some pass them on to 100′s…but most people never share them with another person.

But people are much more likely to put in the effort necessary to get your eBook in the hands of other people if you allow them to sell it and make a profit.

People are just too busy to spend their time with most eBooks, but once it becomes an enterprise – then people pull out all the stops – SEO, PPC, social marketing – eBooks submission sites, sharing it with their email lists.

You’d be amazed at all the creative ways your ebook will get passed on by people you give the ownership rights too.

And, because they actually made the decision to purchase the product instead of getting it for free, they hold the book itself in higher regard…automatically warranting more attention, immediately having more value than all the free stuff sitting somewhere on their desktop or in their email account waiting to be read.

AND – quite frankly – getting someone to take time out to actually read your book is the first big hurdle to going viral.

Think about it: no one will know how great your eBook is until they read it. So this strategy basically kills two birds with one stone. Now people have a real incentive both to promote and to consume your viral product.

In fact, using this method people are 20 times as likely to spread your eBook to other people, when compared to a typical viral ebook…and when they do, on average, they sell it to more than 20 other people.

Stop and think about those numbers for a minute…

They are 20 times more likely to pass it on – and when they do, they pass it on to 10 times as many people.

That’s  a 200 times improvement over traditional viral eBook campaigns.

AND – they generate immediate revenue – immediate upfront revenue that can be used as seed money to jumpstart your viral campaign.

AND – while all that is amazing, it’s not even the best part.

The best part is…when you use this strategy you’re getting customers, not prospects.

The people who read your book are the people who bought it.

Someone who has actually pulled out their credit card to buy something — buy something on your topic – buy something that you wrote.

Like they say: “Buyers aren’t liars”

This is the HIGHEST quality of traffic you could ever get.

These are the type of people that TOP markers would die for….and now your site will be flooded with them…proven buyers of products in your niche, who want more of what you have to sell.

It’s hard to get any better than that.

So what are the keys to making this work – to making these eBooks go super-viral?

Well – there are 3 of them.

(1) You have to pick the right topic

(2) You have to sell it at the right price

(3) And it really helps if you have the right software to make it all a simple process

Picking the right topic is a top priority. You need something that people are either passionate about or have a big problem with.  Relieving physical pain and other human body issues is one example.  Or improving results with a hobby or money-making activity is another.   Think “pleasure” and “pain”.

Picking the right price is a matter of testing. But, you can start with something in the $7-$27 range. Much higher and you’ll diminish the amount of people who will buy your product.

Next, let’s talk about THE SOFTWARE for a minute.

Now…you don’t absolutely need the software, because we explain how to do it without the software too, but having the right tool for the job makes life a lot easier.

One tool we recommend is Rapid Action Profits Script. The reason we like it so much is because it, helps you avoid many of the problems that could derail your viral marketing campaign and cause pay-pal to seize all the money you made from it. And believe me, having pay-pal freeze your account is NOT a good thing.

But, more than that, it also helps you do a lot of important marketing things that competing scripts don’t.

For instance, it gives affiliates the ability to sell your eBook…and pays them 100% of the profit upfront, immediately, directly into their paypal account.

There are also some nice split testing and reporting features of the rapid action profits script that enable you to super charge this tactic.

There are many pieces of software that can help you, and of course you can have your own script developed relatively cheaply by freelancers.

But again…the scripts are optional – you can absolutely create a ton of traffic with viral eBooks without them.

One more real quick example of another great viral campaign…

It’s creating VIRAL Marketing TOOLS.

This is quite possibly the most under-estimated web traffic generation tactic of all-time.

Viral Tools are like the red-headed step-child of the Internet marketing world.

But while un-favored and unappreciated by many, the undeniable fact is Viral Tools are a seriously huge source of extremely high-quality visitors.

Case-in-point: 17 year-old Ashley Qualls.

You may have read about her in Fast Company or seen her on The View.

She gets 7 million visitors a month to her MySpace Layouts site, without spending a single penny on advertising.

Yep…that’s all totally free traffic entirely because of her Viral Tools.

But it’s not just Ashley and it’s not just MySpace Layouts – anyone in any niche can create traffic using Viral Tools.

In fact, one Trafficology Student built an entire online publishing empire from the viral traffic being generated by his branded “Star-Spangle Solitaire” program.

AND another Trafficology Student created a viral online golfing game that generates thousands of highly-targeted visitors to their golfing apparel site every single day.

So please DO NOT make the mistake of looking-down on Viral Tools. They’re an absolutely KILLER way to get tons of targeted traffic.

Viral Tools basically create powerful traffic in 3 ways:

1st – They create a huge number of high-quality one-way links back to your site.

2nd – They give you major boost in the Search Engines

3rd – They build up your brand, getting people to remember

your domain name and type it directly into their web browser.

BTW – Direct Type-In Traffic is by far the #1source of traffic –accounting for as much as 70-80% if all web visitors

And besides creating traffic, there are dozens of other ways Viral Tools can be used to help market your product, build-up a relationship with your prospects and monetize your traffic.

In fact, the more I think about Viral Tools, the more I like them. How about you? Is there a game, template or tool that you can offer to your prospects that will have people spreading the word about your business or service?

One final word in closing…

All this information is worthless if you don’t take action and implement it.

So…get out your pad of paper or open that word document and start listing the action items you’re going to make for your site.

You can start small or you can start big, but the most important thing is that you start.

Thanks for spending some time with me today, and let’s go get viral!

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